Venture Catalysts, India’s first, largest and pioneering integrated incubator and accelerator platform, has recently invested in health supplement startup Power Gummies. Power Gummies, who had previously raised an investment from DSG Consumer Partners, has now raised an undisclosed amount from Venture Catalysts in an extension of its pre-Series A round of funding.

[caption id="attachment_144244" align="alignleft" width="200"] Divij Bajaj, Founder & CEO, Power Gummies[/caption]

Founded by Divij Bajaj in 2018, under the parent company Aesthetic Nutrition Pvt. Ltd, Power Gummies uses best-in-class ingredients with a vegan base to create delicious, fast-acting gummies. Its nutritional gummies are an amalgamation of Biotin, Zinc, Folic acid and ten other essential vitamins and minerals that act as a panacea for holistic nutrition needs. Power Gummies supplements are 100% vegetarian and are available across the globe through their website as well as on all major e-commerce platforms like Amazon, Flipkart, Nykaa, Netmeds and HealthKart.

Catering to modern, health-conscious consumers, Power Gummies’ products are gluten and gelatine-free, with zero pesticides and no artificial colour. The 100% vegetarian gummies are and FSSAI approved, which help restore and maintain the health of hair and nails. They are also lab tested for purity and scientifically-backed on biotin based research published in reports of the European Food & Safety Association.

Sharing his insights, Dr. Apoorv Ranjan Sharma, President and Co-Founder, Venture Catalysts, said, “The COVID-19 pandemic has been referred to as a Black Swan moment for the startup ecosystem. The viral outbreak and the subsequent lockdown have given rise to a new set of challenges for startups across sectors.

Even amidst this unprecedented scenario, the nutraceutical market continues to show trend-defying growth on the back of increasing consumer demand for natural nutritional supplements and heightened interest in preventive healthcare. This is consistent with a global shift towards a more holistic lifestyle. In India, Power Gummies has been a frontrunner in the nutraceutical industry, offering high-quality, FSSAI-approved products that meet the nutritional requirements of people of all ages. We are confident that the latest round of funding will enable Power Gummies to scale up their operations and reach new heights.”

Expressing his delight, Divij Bajaj, Founder & CEO, Power Gummies, said, “We are very happy and thrilled to extend our pre-Series A round of funding and get Venture Catalysts on board alongside DSGCP. With these incoming funds, we plan to optimise and manage our logistics, supply chain and engage in extensive R&D to come up with new variants based on various other needs such as weight management and period pain relief soon. We look forward to a fruitful association with VCats and their expertise in shaping our future endeavours within the healthcare supplement segment.”

Within just a year of inception, Power Gummies has sold 10,00,000+ gummies. The company now looks forward to expanding its footprint across tier-I and tier-II markets in India.

About Venture Catalysts (@vcatsIndia)

Venture Catalysts is India’s first integrated incubator. It invests $250K – $1.5 Million in early-stage startups that have the potential to create enduring value for over a long period of time. Venture Catalysts brings a lethal combination of Capital, Mentoring and Business Network to help investee companies to succeed. Our innovation provides value to startups through its angel network, funding, community, services and co-working facility.

About Power Gummies

Power Gummies is a New Delhi based company whose mission is to develop and market dietary supplements. Power Gummies will develop and launch a portfolio of vitamins and nutritional supplements in gummy format, without the use of capsules and pills. The first product is a hair vitamin supplement made from plant-based pectin, ten essential vitamins, biotin and folic acid. The company currently ships pan-India through their website and marketplaces like Amazon, Flipkart, and Nykaa.

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