Mumbai-based Toch, a video meta-tagging platform co-founded by Vinayak Shrivastav, Saket Dandotia and Alok Patil has raised over $400,000 from Inflection Point Ventures (IPV) in its latest round of funding.  Toch auto detects multiple touch points in data format inside video content automatically through its proprietary Artificial Intelligence. With this round of fund-raise the startup intends to utilise the investment in developing tech infrastructure and team scalability.

Vinayak Srivastav, CEO of Toch says, “Toch was founded with a vision to revolutionise digital media experience and become a leading media-tech company. Toch has successfully implemented enabling meta-tagging for live sporting events, live shows, library-based content for streaming platforms and is venturing into broadcasting meta-tagging simultaneously. 

The IPV team helped us in raising the investment with their seamless fundraising process. This would not have been possible without their extended support and guidance.”

Toch helps online video creators, media companies, advertisers and OTT platforms to succeed in digital video across all platforms through its best in-class insights, achieved by using AI and Deep Learning. It works by using AI based tagging. Toch is a go-to solution for multiple platforms helping them monetize content and use meta-data for multiple data collection internally. 

Toch is also revolutionizing live broadcasting and impacting the way the audience experiences sports/live events. We are also set to change the way broadcasters monetize live events. Based on the events on the field, Toch AI systems can be used for automatically choosing the right camera angle to display on the viewers screens. We're providing auto subtitles for live events in different languages based on the viewer’s location and language preferences along with creating impactful moments. Toch is also helping OTT Platforms to identify the right opportunities to present ads based on crowd excitement levels ( based on: Activities, Emotions, Person, brand detection) in sporting arenas, enabling broadcasters to effectively utilize monetization opportunities through ad sales, explains Saket Dandotia, Toch - COO. 

Founded in 2016, the startup was also awarded by The CEO Magazine as one of the 25 fastest growing AI companies in 2019. 

Rakesh Mistry, an IPV investor says, “Toch tries to resolve the decade old problem of the media industry for inserting metadata in video, live sports and ad placement in real time. They are one of the best in the industry as far as latency for object identification, meta tagging, image tagging, live streaming and e-commerce are considered. The reason for investment in the startup is its unique solution, potential to emerge as a strong media tech startup globally from India, with a great team behind this.

Considering the current scenario, OTT is high in demand. Its market is growing rapidly, estimated to touch almost $6 billion by the end of fiscal 2021. With technologies like AI and Blockchain unleashing the potential of videos in online communication and e-commerce, Toch swiftly filed a patent last year.

“IPV is thrilled to be joining hands with Toch and back their growth journey. With their Cutting Edge Technology, Outstanding product and above all their amazing Founding Team, Toch has already gained a strong footing in this niche market with an enviable client base. IPV, with its vast Investor base of CXOs from diverse industries, will provide Toch access to a large unexplored market base and expand its clientele exponentially.“ said Mitesh Shah, Co-Founder, Inflection Point Ventures.

Founded with the belief that ‘Everyone can Grow with startups’, Inflection Point Ventures is an initiative of accomplished CXOs & angel investors who come with a rich experience in the start-up ecosystem, either as co-founders themselves or by leading their organizations through various stages of growth and funding. Set up as a digital first organization, IPV has been active even during these difficult economic times and has committed / invested approximately $ 3.5 Mn across 8 investments since January 2020 in sectors that are expected to outperform during and post COVID-19 like healthtech, online grocery delivery, media and entertainment and online education.

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