Britannia has launched the second season of its annual 'Britannia Marie Gold My Startup' initiative, which provides financial assistance to homemakers with entrepreneurial ideas.

This year, the brand has partnered with National Skill Development Corporation (NSDC) to launch India's first-ever skill development programme customised for women with entrepreneurial aspirations.

10,000 women homemakers from across the country will undergo this online certification course between April and June this year. The online training touches upon all key levers of entrepreneurship.

With Britannia MarieGold -- MystartupContest, 10 consumers of BMG shall have the opportunity to kick start their dream venture with a sum of Rs 10 lacs each.

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