With a strong focus towards financial inclusion, Windrose Capital announced its 2nd time follow on investment in Nivesh.com – a mass market technology driven financial product distributor. Windrose Capital, through The Next Billion Fund led the $600K investment round which saw participation from other marquee investors as well.

Nivesh.com, a platform built to serve marginal investors from Tier 2 and 3 cities with limited or no access to formal public financial markets, employs a large network of independent agents in Tier 2/3 cities. Agents and small institutions use Nivesh.com’s Fin-tech platform to facilitate and simplify mutual fund investments. With its rapidly expanding footprint across geographies and demographics, Nivesh.com has surpassed its milestones and is currently managing an AUM of over INR 100 crores.

The company is actively spearheading the efforts to bring the underserved population of India under the umbrella of regulated markets. The funds invested will be used to penetrate new geographies and expand customer base in the existing ones. The company is on the verge of adding various critical products to its bucket. Anurag Garg, Nivesh.com’s founder who is a serial entrepreneur with experience of building companies in the domain, expects to attract great talent and accelerate growth with the fund raise. The funds will also be utilized in improving Nivesh.com’s technology platform and building infrastructure.

For Windrose Capital, which aims to enable its portfolio companies through multiple rounds of investments, the journey with Nivesh.com started in 2018 when it participated in the company’s seed round of about $500K. Having participated with Nivesh.com in two rounds, and witnessed its tremendous growth in new regions and AUM, Windrose Capital will be keen on backing it again with other sophisticated investors interested in this promising company, as it grows and raises more capital to fuel the expansion.

Anurag Garg emphasized the core underlying problem that their team is trying to tackle, "India has a very low penetration of financial products like mutual funds and insurance, primarily due to lack of access. “Paisa kahan lagayen” is a question on everyone’s mind – whether a worker, government employee ora businessman”.Through Nivesh.com - the award winning digital Fin-Tech platform, Anurag and the team enables fund selection, transaction, and tracking, in partnership with financial advisors, which is a win-win for the investors.

Anurag added, "The repeat investment by Windrose Capital in our latest funding round is a validation of our model and a huge boost in our mission to take financial products to the masses. We have seenthat people want to invest in products like mutual funds, but don't know how to go ahead. We, at Nivesh.com are solving this problem by enabling financial advisors to sell the right products through the platform. We are currently growing at 200% annually but are on track to accelerate the growth, and aim to manage assets of INR 10,000 crore in the next 4-5 years."

Speaking about his investment in Nivesh.com, Mr. Rohit Goyal, Managing Partner of Windrose Capital said “We are veryoptimistic about the Indian economy over a long-term horizon and strongly believe thatfinancial inclusion will be fuelling this growth along with a few other critical sectors. By helping small investors, safely and transparently invest in a wide variety of regulated financial instruments, Nivesh.com is building a trust worthy ecosystem for 1st time investors. This infrastructure will allow for India’s next billion to become active contributors and participants of the growing economy. Backing the company is symbolic of our conviction in the founding team and their vision. We will continue to enable them through this journey and collectively drive the positive impact on the overlooked populations. “
About Windrose

Founded in 2014 by digital natives who have been founders themselves, Windrose Capital manages the ‘The Next Billion Fund’, a SEBI registered Cat- 1 AIF/ Venture Capital Fund. It’s led by active investors, thoughtful advisors, and dedicated problem solvers who have a passion for technology and a deep belief in the transformative power of digital-first businesses. The VC firm aims to create capital value by harnessing disruptive efficiency-driven opportunities in the Indian Start-up space. They pride in being a VC that gets investee companies to the proven market level, customer value and unit profitability by providing a support ecosystem to grow from a successful product to a proven business at scale.

About Nivesh.com

Nivesh.com is a mass market mutual funds investment platform. It is a paperless experience for the investors. The platform simplifies the process by categorizing funds as per broad investment objectives, and further curating schemes to provide a shortlist. The aim is to take away the complexity while ensuring objective investment process. After initial account creation, investors can transact in mutual funds in few simple steps. Post transaction, the platform helps in tracking the portfolio performance with timely alerts and notifications.

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