Altered, partnered with the world’s most successful crowdfunding platform, Kickstarter, to go viral with the brand’s second campaign through the platform; a unique initiative that seeks to highlight a novel new product – Altered: Shower.

On December 3rd at 7 PM, Altered launches this one-of-a-kind campaign to crowd fund the Altered: Shower, so you can enjoy a great shower with 75% less water! Altered aims to raise Euro 40,000 through this latest campaign. The brand has developed this exceptional new technology for showers - the Dome®. It creates a rotating water dome, tearing water apart into very large drops at high speed. It gives you the coverage, pressure, and heat that you want for a nice shower. Just with 75% less water. This is great for you – and even better for the planet!

[caption id="attachment_138934" align="aligncenter" width="600"] Altered - Shower[/caption]

The Altered: Shower follows global standards and installs literally in seconds in showers across the globe. It is a way for everyone to be part of the solution. An average household will save 28.168 liters of water, 1407 KwH, 4920 kg of CO2 and, last but not least, €393 every year with this technology.

“We truly believe this is the simplest and best sustainable shower to date. And it is very important because by 2025 WWF has pointed out that 75% of the global population may face water shortage. Also, scientists now agree we have at most 10 years before the effects of climate change are irreversible,” remarks Mr. Mikael Abbhagen, Founding Partner, Altered, Sweden. “By creating very simple solutions, that everyone can use right now, we can have an impact on water stress and climate change – today,” he adds.

Some of the company’s clients include brands of the stature of The Taj group of hotels, Emirates, Unilever and Burger King, to name just a few.

You can follow and take part in the campaign through the following link:


Founded in 2016, Altered is a Swedish innovation company using proprietary technologies to develop products that reduces the use of water and energy with 85-98% without sacrificing user experience, functionality or design. Altered was co-founded by Professor Kaj Mickos, innovator of the revolutionary Altered:Nozzle, Johan Nihlén, CEO and Mikael Abbhagen, Head of Design. Thus far, Altered has raised over € 2million in multiple rounds of funding.

Altered presently has four products in the market – Altered:Nozzle Dual Flow Pro, Altered:Nozzle Dome, Altered:Tap and the Altered:Soap. Over the next few years, Altered will be developing its tap range as well as a new shower range for the market and launch five more products by 2020. It is focused on five key market segments – Online and Retail Customers; HoReCa; Offices & Public Areas; Governments; and Utility Companies. Simultaneously, the company will focus on expanding its presence in its key markets – the US, GCC, Scandinavia and India by building awareness and strengthening its distribution network. Altered products are of premium quality that lasts – tested up to 60,000 cycles at KIWA laboratories.


Kickstarter is a platform that helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. To date, tens of thousands of creative projects — big and small — have come to life with the support of the Kickstarter community. Kickstarter is an enormous global community built around creativity and creative projects. Over 10 million people, from every continent on earth, have backed a Kickstarter project.

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