• Netcore completes 100% share acquisition of
  • Deal structured as blend of cash and stock
  • founders and team to join Netcore
  • Existing investors exit’s product to be integrated with Netcore’s Smartech to build an AI-first omni-channel marketing platform, a Bangalore-based Artificial Intelligence (AI) startup, which uses AI and ML to help e-commerce companies increase their conversion rates by displaying the most personalized products for each user, is being acquired by Netcore Solutions, a pioneer in SaaS-based Multi-Channel Marketing Automation. 

With this part-cash and part-stock deal, Netcore would be acquiring all of's technology, IP, clients and team, and would provide an exit to the investors. As part of the deal,’s founders – Ajay Kashyap, Prakhar Raj and Shitiz Bansal, along with the rest of the team will join Netcore to continue building their product. 

Ajay Kashyap, Founder,, says, “E-commerce companies spend a lot of money to get visitors on their sites, but 98% of them leave without buying. solves this – it converts visitors to buyers. Integrating this capability with Netcore’s multi-channel marketing platform makes a killer combination for brands – they would be able to deliver a customer experience that is just perfect: right choice of channel, right timing of communication, right content, right creative, right messaging and right offers. was launched in 2016 by IIT alumni Ajay Kashyap, Prakhar Raj and Shitiz Bansal. It is able to predict, with high accuracy, what each visitor is likely to buy next using its proprietary algorithms. This helps consumer internet companies curate a line of products and extend a highly personalized experience to each of its customers. 

Kalpit Jain, Group CEO of Netcore Solutions stated, “We absolutely understand the value and importance of ML, AI, and Personalization to empower brands to deliver exceptional customer experiences. And hence these are the primary focus areas with all our offerings.’s acquisition is yet another step towards that vision. This new piece in our product stack will definitely deliver great value to our customers and their end consumers. We are excited to see what the future in AI-first marketing will look like.” was initially funded and mentored by Suresh Shankar, Founder and CEO of CrayonData, and Venky Krishnakumar, ex-COO/CFO at Citibank APAC. Subsequently, it raised pre-series-A funding from Unicorn India Ventures and Vivek Bhargava, CEO of iProspect, Dentsu Aegis Network. 

Bhaskar Majumdar, Managing Partners, Unicorn India Ventures, says, “We invested in three years ago as we believe that their offering is quite targeted and essential for e-commerce companies who are keen on converting non-buyers into buyers and retain their regulars by offering a highly personalized experience. is in that sweet spot. An acquisition by a successful platform like Smartech would accelerate their growth multi-fold and that’s why we believe it is the right time for to become a crucial member of Netcore so that they can cover more ground in less time.” 

About was founded by IIT Bombay and IIT Delhi alumni: Ajay Kashyap, Prakhar Raj and Shitiz Bansal in 2016. is leading the wave in democratizing the use of AI in e-commerce industry. is making the latest, cutting-edge AI technologies available to both large and small e-commerce companies helping them to be competitive irrespective of their scale of operations.

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