FreightBro, India’s first freight forwarder facing digital platform that digitizes operations for Freight Forwarders, became the first Indian startup to join the Digital Hub Logistics Hamburg in an exclusive event titled ‘Digital Hub Logistics Hamburg Roadshow - An Indo-German Logistics Startups Connect’ Organised by FreightBro, the event focused on the importance and the success of building a digital logistics ecosystem in Germany and the potential of replicating similar ecosystem based models in India.

The event brought together the pioneers of digital transformation in German and Indian logistics sector who discussed synergies, possibilities and opportunities in the logistics and freight forwarding industry.

The first half of the event essentially focussed on logistics startups presenting their industry solutions and business models to Hamburg Invest and Digital Hub Logistics, Hamburg. The second half comprised of informative and interactive sessions of the keynote speakers with the audience comprising of a mix of startups and industry leaders. The keynote speakers were Mr Johannes Berg, Managing Director at Digital Hub Logistics, Hamburg, Ms Lee Lee Ong, Project Director, International Investments at Hamburg Invest, Mr Prasad Menon, CEO, CIBA, Mr Vikram Gupta, the Founder & Managing Partner of IvyCap Ventures and Mr Raghavendran Viswanathan, CEO & Co-founder, FreightBro.

Johannes Berg, Managing Director, Digital Hub Logistics Hamburg, was of the opinion that, “There is immense potential for partnership and expansion opportunities for Indian startups in Germany. We have collaborated with an Indian startup for the first time and introduced FreightBro to one of our hub partners, DAKOSY who are keen on working on Indo-German synergies. We eagerly look forward to further connect Indian startups to hub partners in Germany and connect German startups with the Indian market. We are grateful to FreightBro for organizing a unique event for us in India and enable us to connect with startups which has been immensely satisfying.”

Mohammed Zakkiria A, Co-Founder, FreightBro, said, “Joining hands with Digital Hub is a strategically sound decision for us and is the perfect platform for us to connect with the right partners in Germany and plan future expansion in the European market.”

Mr Prasad Menon, CEO, CIBA, emphasized the significance of incubators in the flourishing of startups in India especially from the idea validation to growth stage. Mr Vikram Gupta, an industry veteran in venture capital, business consulting, M&A and strategy mentioned how the focus for venture capitalists has seen a shift towards logistics based startups and the immense potential they hold.

The Digital Hub Logistics Hamburg is the first port of call for the digital business transformation of the logistics industry in the Hamburg metropolitan region and Germany. Some notable digital hub partners are Hamburg Port Authority, Lufthansa, DAKOSY, Volkswagen, SHELL, HHLA and City of Hamburg.

After the recently established partnership with Port of Wilhelmshaven, this collaboration with Digital Hub Logistics, Hamburg comes as a significant step ahead in strengthening FreightBro’s Indo-German ties and establishing a footprint in the European logistics hub.

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