Usha Financial Services Pvt ltd., trading under the name of Cash Suvidha has appointed Gauri Shankar & Bhupinder Nayyar as its new Independent Directors, having 40 years and 38 years of experience respectively in the financial sector.

Gauri Shankar has previously worked as Chief Executive Officer & Managing Director in Punjab national bank in the year 2015. He has also served as the Executive Director of the same bank. His expertise includes banking, finance, operations, Assets Recovery, Learning & Development (HR), & Strategy and Planning.

Bhupinder Nayyar has an experience of 38 years in the banking industry in different parts of the operation, which includes overseeing various Zones across the country & Foreign assignment besides overseeing of major portfolios of the Bank like Large Corporate Credit, Treasury, International Banking Division, Human Resource Development Department, Merchant Banking Division, Risk Management, Accounts, Compliance, Credit Monitoring, Rural Development & Priority Sector etc.

On his appointment, Gauri Shankar said, “I consider this as a great opportunity to work with one of the fastest-growing Non-Banking financial companies, Usha Financials. The focused approach of the company has led them to great heights. And I am looking forward to work with the team and hope that my previous experience in the industry will help the company advance in their growth trajectory.”

“I am thrilled to join Cash Suvidha. The company has been doing exceptionally well in terms of revenue growth, adding customers and building a great team with extensive expertise in business & financial domain.”, Said Bhupinder Nayyar.

Welcoming Gauri & Bhupinder to Cash Suvidha, Rajesh Gupta, Founder of the company commented, “It gives me immense pleasure to welcome Gauri & Bhupinder, on behalf of the board of directors, to be a part of our team. I am certain that their diverse experience will help the company achieve newer levels of growth and provide confidence to both stakeholders, as well as our Customers”

Cash Suvidha, the trade name of Usha Financial services, extends business loans to SMEs, MSMEs, women entrepreneurs for income generation purpose & personal loans to individuals. Apart from stirring the journeys of budding and longstanding entrepreneurs, Cash Suvidha, also deals with women empowerment on a micro level.

Cash Suvidha aims to fill the market gap that's not allowing visionaries in uplifting their dreams towards real touch of business world - establishment or enlargement of a profit-making entity.

Cash Suvidha has efficiently served customers right from the era of cash to emerging cashless economy. Digital banking is an integral part of their operations.

In terms of growth story, Cash Suvidha began its operations in May 2016 after which they have been playing a significant role in empowering people to fulfill their ambitions. Within a short span of one year of its operations, the company has tied up with over 25-30 players to expand business across India and have targeted a 4x increase in processing loan applications. In terms of future plans, Cash Suvidha is targeting more tie-ups for business expansion.

Since its inception, Cash Suvidha has disbursed to 49,000+SMEs & MSMEs borrowers and the ticket size of loan is Rs 15,000- Rs. 5,00,000.

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