Tech Mahindra Foundation Monday said it has set up a SMART Academy for Digital Media in Hyderabad.

"As the world rapidly moves towards digital, the Academy will help bridge the existing skill gap in the sector through its foundation skills course (English, basic IT and soft skills) and technical skills courses pertaining to this sector," a statement by the company said.

The courses planned to be offered include six-month certificate courses on graphic and web design, animation, digital marketing, web development and logistics and supply chain management. Currently, the Foundation runs three Tech Mahindra SMART Academies for Healthcare in Delhi, Mohali and Mumbai and one for Digital Media in Visakhapatnam.



The 5, 000 sq ft academy has three classrooms and labs, equipped with the latest software and computer systems. This will be Foundation's fifth academy after Delhi, Mohali, Mumbai and Visakhapatnam.

C P Gurnani, MD and CEO of Tech Mahindra, in the press release said, "We will offer courses in graphics, web design, animation, digital marketing, web development and logistics and supply chain management.Also provide internship opportunities for practical on-the-job training at established industries."

“Reskilling is the need of the hour. In an innovation-driven world, those unable to keep pace with change would either be lost in the flux, or adapt under stress," he said.

Started in 2012, the SMART programme has trained over 75,000 people across 100 centers, with an annual placement rate of over 75 per cent.
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