Tata Industries Infuses ₹ 92.7 Cr in the Parent of Tata CliQ Online Stores

Tata Unistore Limited, the company that operates Tata CliQ online stores has raised ₹92.7 crore, which came in June in two tranches ₹40.5 cr. and ₹52.2 cr. in June from its parent Tata Industries Limited, according to financial data accessed by business intelligence platform, Tofler.

Launched on May 2016, Tata CLiQ is the e-commerce venture owned by the Tata Group which it launched as its entry into burgeoning Indian e-commerce market at that time. In that same year, Reliance Industries also started an online apparel shop, while Aditya Birla Group and Mahindra and Mahindra Ltd also launched online retail platforms.

Headquartered in Mumbai, Tata CLiQ allows users to buy apparel, footwear, jewelry and electronic products.

Arguably the world's first omni-channel marketplace, Tata CLiQ counts over 1200 brands on its platform with presence in over 100 Indian cities and towns. Tata Cliq also claims to be India's only brand-authorised destination for international luxury brand such as Hugo Boss, Armani, Coach, Furla, Tumi and Michael Kors, among others.

The omni-channel platform of Tata Cliq offers its customers the convenience of quicker delivery (by shipping from store), easy pick-up, exchange and returns. It recently tied up with Genesis Luxury Fashion on to sell international luxury brands, and partnered with Adobe, for digital shopping.