Gurgaon-based supply chain SaaS startup O4S (Original4Sure) has raised $2.1 million in Pre-Series A funding led by Venture Highway to expand its operations in India.

Founded in 2016, by Divay Kumar and Shreyans Sipani, O4S has so far raised a total of $2.5 million including a seed investment of $400,000 in 2017.

In an official statement, O4S said the new funding will be used to strengthen its workforce, accelerate client acquisition, and build technology infrastructure across industries within India.

Currently focusing on industries such as Agriculture, FMCG, Pharmaceuticals and Personal Care, O4S counts PepsiCo, ITC, Honeywell and DCM Shriram among its clients. Its core offerings are Supplytics and Original4Sure, which are built on product serialization powered by advanced technologies such as Machine Learning and Internet of Things (IoT) that adapt to the dynamic nature of businesses.

Supplytics helps brands connect directly with retailers and distributors by tracking products throughout the supply chain, while Original4Sure’s key focus is on consumer engagement.

O4S ecosystem is built on cloud-based infrastructure and engages all supply chain partners on a mobile app. The key value propositions include real-time inventory visibility across the retailers, brand protection, retailer trade promotions and an integrated BI dashboard that provides real-time actionable insights.

Divay Kumar, CEO, O4S, said in press statement, “In the past one year, we have tracked over 500 million unique products across 100 thousand retailers in general trade. Over 10 million consumers have verified their products using O4S. This has helped brands increase their shelf space and tighten the control over the quality of goods sold to the consumer. This new funding will aid our next phase of growth to enable fraud-free supply chains and become a SaaS offering of choice.”

Samir Sood, Founder, Venture Highway., said in a statement, “With businesses focusing on increasing deeper engagement with retailers and end users, obtaining visibility along the supply chain has become more important than ever before. It has been successful in winning key contracts with large marquee brands within a short span of time. We are delighted to continue supporting O4S in their next phase of growth."

Source - Times of India

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