Tokyo, Japan-based Akatsuki Entertainment Technology (AET) Fund, a venture capital fund by Japan's highly regarded entertainment company, Akatsuki Inc., is looking to invest $500,000 each in five new early-stage startups in India that falls under vernacular category, reported LiveMint citing a top company executive.

The key focus areas of AET Fund in India will be consumer segments including vernacular video, vertical media, esports, mobile gaming, live streaming, among others, said the report citing statement of Yuki Kawamura, Principal Partner of EAT Fund.

According to AET’s Kawamura, India's vernacular content segment is largely unexplored with a tall demand-supply gap in the market.

Launched in India in March this year, AET has already made 10 early-stage investments in India with its Indi-dedicated $50 million fund. The portfolio companies of AET in India include Doubtnut, StayAbode, Planet Superheroes, LBB, Mech Mocha, and others.

Incorporated in 2010, AET fund actively invests in new forms of entertainment such as streaming services, voice assist, the gamification of existing industries and spreads beyond the bounds of conventional categories such as games, music, sports, beauty and fitness. We openly engage with all businesses that deliver emotional experiences.

AET typically do not leads the funding rounds but follows a co-investment model and contribute in fundraise having other VCs such as Accel Partners, Blume Ventures, Sequoia, Inventus, Chiratae, DSG, 3one4, Infoedge, and Shunwei.

Last December, Akatsuki contributed in $2 million funraise of ShoeKonnect, an Indore-headquartered B2B e-commerce startup. That round was led by Info Edge.

Supporting Akatsuki’s mission of creating a heart-driven world, AET Fund invests in startups that foster happiness and an overall positive well-being, with resources that optimize them for success.

Having operations in Los Angeles, Japan and India, AET Fund is focused on providing startups with seed funding, as well as collaborative insights, access to its vast network, human capital, corporate development, partnership opportunities, business discipline, developer resources and strategic insights for raising additional funds.

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