Zoho Corp has announced the launch of Zoho Commerce, an e-commerce solution which will help small retailers set up their own e-commerce sites. The company had been running a beta version of the e-commerce solution for the past year with 3,500 retailers globally, of which about 10% were in India.

The complete e-solution, that comes in monthly/yearly package with minimum of just ₹1,000/month, offers all essential e-commerce features including shopping cart, Shipping Integration, Products Search, Coupons and Page Builder, among others.

According to Hyther Nizam, vp-product management, Zoho Corp, "People want to move away from marketplaces and have more control over their online sales and improve their margins,” he said. The product would be integrated with existing Zoho backend solutions like Zoho Books (accounting software) and Campaigns, an email campaign software.

Zoho Commerce supports both online and offline payments and the complete solution works on the cloud.

There are over 480 million internet users in India, and this number will grow to over 600 million by 2021. The total size of e-commerce market is around $22 billion—nearly 4.5% of the total retail—in India, and it is expected to grow to $50 billion by 2023.

Zoho Commerce is powered by Zoho's AI assistant Zia and is GST compliant. Nizam said that unlike existing companies that offered the same service where the retail pays on a per transaction basis, they would charge a flat monthly fee on a monthly gross merchandise value (GMV) of upto Rs 25 lakhs. “We want to disrupt the marketplace and will take a bottom up approach, starting with small and medium retailers,” said Nizam. The company would also educate the merchants in how to increase traffic to their website, run email campaigns and on social media marketing.

Zoho currently has over 40 products across different business categories, including sales and marketing, customer support and accounting.

Source - Economic Times

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