In the lead up to International Women’s Day 2019, on the 8th March, Gurgaon-based Deep Bajaj, Founder of PeeBuddy, India's First Design Patent Protected Female Urination Device for women, and the Sirona range of Unique Intimate & Menstrual Hygiene Products, has launched yet another breakthrough innovation, this time in the home pregnancy testing space. Called PeeBuddy PregRX, the product will be one-of-a-kind unique funnel with strategically-integrated HcG test strip.
With PregRx,women can now
simply pee and instantly check their pregnancy status. Not only does it
eliminate the need for any plastic bottle/tumbler/dropper, but also makes for
an easy-to-use and eco-friendly home testing process for pregnancy.
Deep has collaborated with ImpactGuru.com, India’s largest crowdfunding platform for personal causes, in a bid to facilitate a larger conversation around women’s health & hygiene, and to ensure successful market distribution for PregRX. Details of the PregRX fundraiser can be found here: https://www.impactguru.com/fundraiser/help-deep-bajaj
Making of PregRx
The current process of home pregnancy
testing is very cumbersome, wasteful, and regressive. A lady is expected to sit, pee, and capture urine in a
bottle/tumbler, before using a dropper and putting a few drops onto a plastic testing
cassette. The current process leads to plastic overuse, for every pregnancy
test involves plastic in some form or the other. The use of so many elements
also makes home pregnancy testing uneconomical, while impacting the accuracy of
the results. Most women also find the current process extremely nauseating.
Deep
Bajaj, Founder – PeeBuddy: Sirona,said, “As
a start-up, we exist to solve intimate and menstrual hygiene issues that Indian
women face, but which are either not discussed or not addressed. We
successfully solved the issue of wiping dirty toilet seats with PeeBuddy, which
sold a million units, and have also introduced many category-defining products
under the Sirona range. These include India’s first herbal feminine pain relief
patch which frees women from hot water bottle/pain killers, Sirona Disposal
Bags for clean & discreet disposal of sanitary products, Sirona Tampons both
with and without an applicator, Sirona Menstrual Cups, etc.”
“In one of our focus groups, young
mothers shared their stories about home pregnancy testing and called it
cumbersome & annoying! We decided to look deeper into the process and realised
that we could significantly streamline it by integrating HcG test strips with PeeBuddy,
thereby simplifying the entire process in terms of usage while reducing
wastage. With PeeBuddy PregRx, women
would now simply be able to test pregnancy anywhere without needing any other accessory,”
Deep added.
Utilization
of funds through crowdfunding
Deep said, “The product is ready and has already been tested extensively. However, as this product is for all women, we need everyone’s help to spread awareness about this innovative solution. The funds raised through crowdfunding on ImpactGuru.com would be used to develop other variants and a part of it would also go towards marketing.”
Khushboo Jain, Co-Founder and COO, ImpactGuru.com said,
Crowdfunding has evolved to become an important medium especially for social innovators in creating awareness and raising funds for various causes. We at ImpactGuru are thrilled to help PeeBuddy PregRX in a bid to impact the lives of millions of women in India and abroad. I hope that many people especially women come forward to support this wonderful cause and help make it the leading product in this category.”
About PeeBuddy: Sirona
Sirona is an award-winning intimate & menstrual hygiene product brand providing solutions to ‘ignored & unaddressed’ feminine hygiene woes and wellness-related problems. Formally incorporated in 2015 by Delhi-based entrepreneur Deep Bajaj (Founder) & Mohit Bajaj (Co-Founder), Sirona was an outcome of the numerous bad experiences that the women around them suffered, in terms of basic and intimate hygiene issues that remain largely unaddressed in a country like India. The company is widely popular for being the maker of India’s first portable, disposable & highest selling female urination device, PeeBuddy.