Bangalore based apparel brand Turms, which manufactures stain repellent and odour resistant clothing via nanotechnology application, has raised ₹6.3 crore (~ US$855,000) from in angel round of funding led by Freshworks founder Girish Mathrubootham, former Reliance Retail Lifestyle president Bijou Kurien, Pepperfry founder Ambareesh Murty, OneAssist founder Subrat Pani, and former Flipkart executive Mekin Maheshwari along with angels from LetsVenture & AngelList India.

Other angel investors who participated in the round include Sumit Jain, co-founder Opentalk, Apollo Hospitals Group CFO Krishnan Akhileswaran, former CFO of Voonik & Myntra Prabhakar Sunder and Amit Lakhotia, formerly with Tokopedia & Paytm.

The startup will utilize these funds to expand its range, hire tech talent, launch experience centres in top cities, and further invest in research and development.

“Young brands like Turms are disrupting the apparel industry and creating a niche market for themselves with their unique offering of intelligent apparel,” said Freshworks founder Mathrubootham.

Turms is Girish's 21st investment so far. To date, he has made 21 investments in startups across different verticals. His last investment before Turms was Chennai-based Pando, which digitizes logistics operations for Fortune 500 companies, in April this year.

Turms was founded in 2016 by Indian Institute of Management (IIM), Shillong alumni Rameswar Misra and Rohit Gupta. Misra had earlier worked at online women apparel store Voonik, while Gupta is a nanotechnology graduate from Amity University.

Unlike other stain repellent clothing available in market, which are made with petroleum-based synthetic materials (nylon, polyester, etc.), Turms apparel however are crafted with 100% natural premium cotton without any synthetics or nanoparticles.

The startup has its patent-pending technology that allows to create natural fabrics and clothing that repel stains, liquids and odors, and have them retain the natural feel, soft touch, and breathability. Turms apparel does not need to be washed as frequently as normal clothing and requires less water and detergent. The range includes jeans, t-shirts, shirts and track pants for men and t-shirts and leggings for women.

“We believe that the world is moving towards functional and low maintenance apparel that can simplify our daily lives. Turms is committed to pioneering that revolution and habit formation in Indian consumers,” said Rameswar Misra, CEO and co-founder Turms.

Source - Business Standard

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