Microsoft on Thursday announced that it has selected 12 startups in its ScaleUp program (formerly known as Microsoft Accelerator). It is a part of Microsoft for Startups initiative which was initiated this year in February.

'Microsoft for Startups' is a new program that delivers access to technology, go-to-market and community benefits that helps startups grow their customer and revenue base. The initiative plans to invest over $500 million in the next 2 years to help startups with go-to market strategies, technology and community building. ScaleUp focuses on late stage B2B startups and helps them accelerate their business with mentorship and business development.

The selected startups in the 12th cohort are focused on areas of Artificial intelligence, virtual reality, Big Data analytics, among others to build solutions for the market. Microsoft ScaleUp focuses on late stage B2B start-ups and helps them accelerate their business growth through mentorship, streamlined go-to-market (GTM) activities and most importantly access to world-class technology.

The selected startups for the 12th cohort are:

  1. AppICE has built a proprietary platform that can take soft and hard sensor data from connected devices like smartphones and use machine learning to generate actionable insights.

  2. Appiyo Technologies’ Twixor is the first of its kind ‘customer engagement platform’ which brings together the power of ‘bi-directional actionable messaging’ and Business Process Management (BPM). Twixor delivers actionable customer engagement in a PWA (Progressive Web App) capsule powered by their versatile BPM engine.

  3. Avanseus Technologies delivers AI based enterprise solutions for Mobile, Fixed, Transmission and IP Backbone Networks, Industrial Analytics, Security, Railways and the Internet of Things, transforming massive amounts of data into useful business insights and actions.

  4. eGovernments Foundation aims to build and drive government transformations across India using open source technology.

  5. Gaia Smart Cities Solution is a Data Automation and Analytics Company focused on bringing together multiple IoT and digital data streams into a single platform to enable the clients to measure, monitor and manage performance and service delivery.

  6. GrowthEnabler has created an AI and Algorithm based global intelligence platform that provides global enterprises the fastest way to leverage disruptive technologies, business models, and digital product innovations born out of the global startup economy.

  7. Karo Sambhav is a tech-enabled, environmentally beneficial and socially responsible Producer Responsibility Organization (PRO) that is setting up a robust India-wide transformative solution on e-waste management.

  8. Kogence brings flexibility, agility and productivity in the High Performance Computing (HPC) based workflows.

  9. MachineSense has developed a patented Industrial IoT system for Predictive, Preventative and Electrical Maintenance of Industrial Machines. The company aims to build an IIoT platform for factory and building utilities that includes electricity, compressed air, water, HVAC, vacuum, etc.

  10. SmartVizX is developing VArch Suite, a virtual reality product that improves interior design collaboration in the Architecture-Engineering-Construction (AEC) industry by offering immersive visualization, spatial awareness, interactivity with design elements, data management and communication features.

  11. Sprinkle Data provides Search based Insight discovery and adaptive data management software-as service.

  12. Xurmo Technologies is a self-service data ingestion, preparation and analysis platform built with the vision to simplify and automate data-driven decisions. By simplifying the analytics process, Xurmo enables faster adoption of data-driven decision making in enterprises.

During the six-month program, these startups will work closely with Microsoft leaders, industry experts and leverage the Microsoft Partner Network to scale their business models and serve enterprise clients. These startups will get access to Microsoft’s rich technology expertise, infrastructure and Azure cloud platform to build a strong technology backbone for their business. As part of the program, these startups will also have access to a vibrant global alumni network of over 730 startup graduates, which will foster peer support and networking as well as access to Microsoft industry and customer events.

Microsoft currently caters to over 5,000 tech start-ups and more than 200,000 large and small-and-medium businesses in India.

Last year, Microsoft had selected 14 startups in its the 11th cohort of its Microsoft Accelerator program. All the 14 selected startups were in their late stage, have had an average age of 3.5 years and a team size of no more than 80 employees. Microsoft had recently decided to shift the focus of its accelerator program to later-stage startups.

Speaking about go-to-market (GTM) opportunities for startups in India, in 2016 Microsoft Accelerator and Wipro Limited had entered into a partnership that will provide startups with greater opportunities to innovate and grow their business.

The word 'ScaleUp' remind us a previous news in February wherein Oracle has launched a virtual startup accelerator programme called Oracle Scaleup Ecosystem for growth-stage startup, which is essentially a global non-residential startup programme, that will focus on cities outside the purview of its exiting residential Startup Cloud Accelerator programme

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