To promote khadi and re-skill the state's artisans in modern designs and technologies, Yogi Adityanath-led Uttar Pradesh state government has signed a Memorandum of Understanding (MoU) with Amazon India to facilitate online selling of Khadi products manufactured in the state across the country.

As part of an MoU, Amazon India will educate, train and enable rural khadi artisans to directly sell their products to customers across the country under the brand of 'UP Khadi'.

The online portfolio of 'UP Khadi' will include products such as khadi shirts, kurtas, dhotis, towels and gourmet food which has a tremendous potential and demand in urban areas.

Meanwhile, UP khadi & village industries principal secretary Navneet Sehgal noted the tie-up with Amazon offered a big platform to state khadi products and would benefit khadi manufacturing units and artisans.

“The MoU would fetch remunerative returns to these units and do away with middlemen,” he added. So far, 7 UP khadi organisations are onboard and 40 are in the pipeline.

Additionally, the state is also considering creating a comprehensive database/repository comprising a gamut of food and non-food products of the state. The government is seeking private investment in the khadi space, apart from ensuring that resources and infrastructure were optimally utilised.

The above development was first reported in Business Standard.

Through this partnership, Amazon India and Uttar Pradesh Khadi & Village Industries Board intend to empower and generate livelihood opportunities and income for the rural artisans and boost the economy of the Khadi and Village industry.

By bolstering digital connectivity of the artisans community, this collaboration will help them be a part of and benefit from India’s booming digital economy. With the option of selling products online, rural artisans will be able to expand their reach, fetch an appropriate price for their unique products, which in-turn will help raise their overall standard of living.

Recently, the state government has also massively hiked the fund allocation for startups in the state from Rs 5 crore to Rs 250 crore.

Last month, the state Chief Minister Yogi Adityanath announced that the state government will link 60,000 villages of the state with the Start-up India programme.

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