Gurgaon-based niche pet startup PetSutra, which also offers online store for pets, has raised ₹95,00,000 in a seed funding from angel investors from across the world.

The funds raised will be used by the startup to expand its brand presence across India and globally, thereby increasing the customer base around the

Founded in 2016 by Amol Sharma, PetSutra is one resource for all the pet parents that provide end-to-end solutions, from suggesting the pet’s breed to their journey with them. This platform stands like a pillar to help the pet parents with taking care of their pets.

It is a unique initiative that bridges the gap by making the pet parents understand the manner in which they can maintain the well-being of their pets. Given the fact that today’s generation is tech-savvy, the user-friendly website lets the user find the right information about pets without any hassles. The unique blogs that are available on the website contain a complete guide to pet-parenting. The mobile application contains features like adoption, pet care, pet date, etc., and would soon come up with Artificial Intelligence interface that would make it a cake-walk for pet parents to gather everything related to their pets from one destination.

The startup has already entered the organic food segment and has plans to further diversify as per the needs of the customers.

The above news was first reported in

"PetSutra is an initiative to educate and help people in making the journey of their pets worthwhile. Given the magnitude at which the pet industry is growing, our efforts will show great results sooner than later,” said Amol Sharma, founder, PetSutra, to a business daily.

Michael Patrick Hickey, one of the angel investors in PetSutra, said, “Market opportunity aside, which is a prerequisite before consideration, I have a detailed view around what impacts the probability of success for any endeavor whether it is a commercial enterprise or not. There are three broad areas with a lot of detail within. The three broad areas are: Choice, Capability and Commitment. A high probability of success requires strength in each of these areas and I believe that PetSutra have what it takes. PetSutra’s aim to deliver a holistic ecosystem for pet parents leveraging mobile app and internet supply, combined with their professional experience and a disciplined approach to using data to drive decision making along with a strong work ethic, are very encouraging indicators for success.”

Prior to this, an another Gurgaon-based PetsGlam Services Pvt. Ltd that runs online pet supplies store Dogspot had raised an undisclosed amount of funding from Ratan Tata, chairman emeritus of Tata Sons Ltd, along with existing investor Ronnie Screwvala.

In June 2016, Dogsee Chew -- a natural dog food startup based out of Bangalore had secured funding of Rs 2 crore from angel investors, led by Renu Balyan and Jyotsna Bapat.

In 2015, we reviewed a pet-related startup called BarkLoot, a monthly box delivery service that treats your dogs – anything from toys, treats, bones, chew sticks, accessories to grooming products. However, the startup later got shut down unfortunately.

Post a Comment

Previous Post Next Post
Like this content? Sign up for our daily newsletter to get latest updates.