Amazon India has announced the launch of The Saheli Store on its platform which is a dedicated store for women entrepreneurs of the country to sell their locally produce products online.

In collaboration with notable organisations, the programme is in line with Amazon India’s vision to transform the way India sells. Currently, the partner organisations include SEWA (Self-Employed Women Association) and Impulse Social Enterprise. Amazon Saheli will offer women entrepreneurs access to nationwide customers on the Amazon India marketplace. Thousands of women entrepreneurs associated with these partner organisations will be able to offer their products to customers through a dedicated storefront, 'the Saheli Store’.

The store will feature unique products produced locally by these women entrepreneurs. Initially comprising handicrafts, apparel, handbags and home décor items, the store will gradually scale up to on-board women entrepreneurs selling in different product categories.

Women entrepreneurs under the program will have benefits such as subsidized referral fees, free imaging and cataloging during launch, account management, post launch support and enhanced discoverability & differentiation of products through specialized storefronts, informed the company.

“E-commerce is an important enabler for small businesses offering tremendous opportunities to women entrepreneurs to benefit from the digital economy. We are delighted to join hands with partner organisations such as SEWA and Impulse for Social Cause that have done remarkable work to aid marginalized women entrepreneurs and help them scale up for a multiplier impact. Through Amazon Saheli we aim to bring a change in the lives of thousands of women entrepreneurs with the help of our partners,” said Gopal Pillai, director & GM, seller services, Amazon India.

Pillai said Amazon Saheli will be conducting extensive training and skill development workshops to help women entrepreneurs understand nuances related to online selling and, develop skills & capabilities necessary to grow their business on

Amazon India conducted a pilot for Amazon Saheli in Nagaland earlier this year in association with NSDC and Government of Nagaland. Around 50 independent women entrepreneurs attended the workshop for a period of 2 days, Amazon said.

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