LimeTray, which provides SaaS based solutions to restaurants, has raised an undisclosed amount of funding from JSW Ventures. The funds raised will help the company further strengthen its ‘restaurant OS’ product suite and expand in international markets.

LimeTray offers a suite of software products to F&B establishments to help them with commerce, billing, channel management, customer engagement, and digital marketing. The company has over 2,000 customers in India, Dubai, Indonesia, and Nigeria. It caters to large chains like Burger King, Mad Over Donuts, Taco Bell and Krispy Kreme, as well as other local & national F&B businesses.

Commenting on its investment in LimeTray, Mr. Gaurav Sachdeva, Managing Partner - JSW Ventures said, “We are excited to partner with Akhilesh and Piyush as they roll-out LimeTray’s SaaS product internationally. The team has built a competitive advantage on product and has a unique positioning with low churn across restaurants.”

“As we expand on our vision to help restaurants run better & build an international footprint, we welcome JSW Ventures as partners in this journey.” said Akhilesh Bali, Co-Founder & CEO of LimeTray.

JSW Ventures is a technology focused venture capital fund, supporting entrepreneurs across diverse sectors and helps fuel their development. The association with portfolio companies extends beyond the infusion of capital and is a commitment to build exceptional businesses. Leveraging its core strengths, JSW Ventures actively supports and adds value to the companies through but not limited to developing growth strategies, improving financial and operating functions, providing access to investor community and support from extensive JSW Group resources.

The fund is working with companies in consumer internet, mobile, SaaS, Fintech, Healthtech, Analytics, Education, IoT, etc. that are creating next-generation products and solutions.

JSW Ventures is enthusiastic about disruptive trends led by technology that are shaping the way businesses and customers consume products and services while interacting with each other.

In October 2014, the company had raised an undisclosed amount from venture capital firm Matrix Partners.

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