Global tech biggie Google and American multinational retailing corporation Walmart have decided to combine their expertise together and launch a new e-commerce venture that will make the retailer's products available on the internet giant's online shopping mall, Google Express.

According to a report in The Wall Street Journal, the partnership includes enabling voice-ordered purchases from Walmart on Google’s virtual assistant. The partnership also give Walmart an opportunity to challenge rival Amazon.com Inc.’s growing dominance in the global e-commerce space.

The partnership, which is expected to go live in late September, will add hundreds of thousands of WalMart items to Google Express.

In a blog on the new beginning, Marc Lore, president and chief executive of Walmart's US eCommerce division wrote, "Starting in late September, we'll be working with Google to offer hundreds of thousands of items for voice shopping via Google Assistant -- the largest number of items currently offered by a retailer through the platform."

The deal isn't going to hamper the shopping experience of either Google Express consumers or Walmart consumers as a part of the deal, the latter has decided to fulfill purchases made through Google Express.

According to The Wall Street Journal report, shoppers will be able to order products from Walmart from the retailer’s stores by speaking directly to Google’s virtual assistant, which sits right in their smartphones, Google’s voice-controlled speakers and soon other devices as well. WalMart has also decided to shard its consumers’ purchase history with Google so as to enable its loyal users to quickly reorder items, which has come to acquire the status of a primary function of voice-controlled orders for commodity shopping.

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