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Flipkart Goes Global, Its Products Now Available to Nearly 200 Countries

Indian ecommerce biggie Flipkart has decided to venture out of its home country into the big global world of ecommerce. The Bengaluru-based unicorn has decided to make the products on its platform available to shoppers in as many as 200 countries all around the globe through its partnership with global ecommerce biggie eBay.

Earlier this year, Flipkart acquired eBay.in following an investment of $500 million by the global ecommerce platform. And now, it is putting the partnership in motion by launching a global programme that would give the sellers on its platform an opportunity to sell their products globally in collaboration with eBay.

According to eBay India’s new business head Anil Goteti, the 'Flipkart Global' programme is aligned with Modi government's effort in pushing 'Made in India' products. Categories focused on manufacturing in India will be pushed through the global programme. This means, saris, jewellery, handicrafts, accessories among many other categories.

Flipkart has decided to start the programme with its ‘Gold’ category sellers and then eventually expand it to other sellers on its platform.

Goteti believes that the programme would be a great opportunity for eBay. Talking to Economic Times, he said, "We are looking to build on it with our massive seller base, the expertise of eBay India along with Flipkart’s technology and marketplace strength."

Through the programme, Indian sellers on Flipkart will be able to sell their products to over 171 million active customers of eBay globally in over 190 international markets. While the global customers will be shopping through eBay's ecommerce site, the responsibility of fulfilling the orders is on Flipkart's shoulders.

Aside from the Flipkart-Snapdeal merger deal going kaput, Flipkart is having a quite good month so far. Earlier in the month, the company raised a second portion of Series J funding from SoftBank Group. The $2.5B investment by the Japanese telecom and internet giant is a part of its $93 billion Vision Tech Fund, which is considered as world's biggest private equity fund.

In addition to Flipkart, Indian mobile wallet star Paytm is also reportedly considering launching cross-border shipping of Indian brands to China on its platform. On the other hand, Flipkart's close rival Amazon had launched its global seller programme two years ago in 2015, and is a big hit among Indian sellers. According to statistics available, more than 23,000 Indian sellers are using the platform to sell their products globally.

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