We are living in a century where everything is available at a click of a button. Today people buy almost everything from grocery to gadgets on web stores and in such scenario how can medical lack behind. It is the right time that the medical and pharmaceutical market catches up to the trend and indeed it has.

If we look at the figures, India's pharmacy market is pegged at Rs 1,20,000 crore of which e-pharmacy is about Rs 700-800 crore but growing rapidly.And to tap this untapped market,

And to tap this untapped market, a lot of e-pharmacies startups like 1mg, Netmeds, PharmEasy, Medlife are now fulfilling the medicinal needs online. Not only this, these startups are also getting backing from the prominent investors.

Where startups like HealthKart, which raised $15 million in series-C from HBM Healthcare Investments is grabbing funds, there is one such startup which is largely been funded by capital from the founders, has so far been operating in a quiet mode. It's none other than Bengaluru-based Medlife.

Medlife.com is a technology company with a heart and dream that every Indian gets to access the best possible health care and aims to be the pioneer healthcare hub that would bring all stakeholders on a single platform so that our customers can have a seamless healthcare experience. At Medlife.com, the team uses their domain and technological expertise to make health care delivery much more efficient and effective.

Founded in 2014 by Prashant Singh and Tushar Kumar, one of the founders of pharma company Alkem Laboratories, Medlife has planned an internal investment of $30 million to scale up its e-pharmacy business.

The firm is now planning an aggressive expansion strategy to scale up its e-pharmacy business to over 100 cities by 2018. Further, it is eyeing to strengthen its technology capabilities and enter into related verticals such as diagnostics and e-consultation.

Commenting on the development, Tushar Kumar, CEO, Medlife told ET, "Online pharmacy is still a nascent business but is now on a very strong footing since regulatory hurdles are expected to resolve soon taking into consideration the government's push for campaigns like Digital India and Startup India. We are looking to target tier II and tier-III cities in India."

The firm further claims to have a positive gross margin and is operational in 34 cities. The app-based medicine delivery platform uploads 10,000 prescriptions and executes over 4,000 shipments on a daily basis.

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