POPxo, India’s largest community for women, has appointed Rana Handa as Chief Business Officer. Rana was previously the Head of Revenue at ScoopWhoop Media Pvt. Ltd.

“I am extremely excited to begin this journey at POPxo. Given the large and engaged female demographic that POPxo addresses, there is a real opportunity to capitalise on this key audience base. The data that POPxo has on the content consumption habits, concerns and brand preferences of millions of women is going to be a game changer. I am looking forward to this massive opportunity - working with a great team to capture this lucrative market”, said Rana Handa, on being appointed, Chief Business Officer, POPxo.

“Rana will be responsible for the company’s P&L and new business development, leading the revenue and sales division. Given his stellar career, experience and unrivalled network in the industry, I am sure he will do an outstanding job. POPxo is at a crucial juncture - we have managed to build a large and loyal audience. Now alongside growth, we are focussing on monetisation and getting to monthly breakeven,” added Priyanka Gill, Founder and CEO, POPxo

Rana has had an exciting career over the last 15 years, working with major networks, brands and digital media mavericks, to be recognized today as an expert in providing integrated solutions through innovative ideas and concepts and driving higher revenues. His past endeavours include ScoopWhoop(As Head of Revenue), 9X Media (As Vice President- National Sales Head), Time Warner Inc. (Director- Advertising Sales) and STAR India amongst others.

With over 9 million users, 160 million content engagements across its platforms, and a predominantly female user base, POPxo is India’s largest online destination where Indian women read, watch, shop and hangout. It recently launched Plixxo, an influencer management platform with thousands of signed up influencers.

POPxo is adding new revenue streams like display and programmatic ads as well as affiliate revenue. It is also looking to further capitalise on its strength in video as part of its monetisation strategy. In June 2017, POPxo videos got over 115 million views - given this reach and audience engagement, the company will produce its first web series later this year.

POPxo has, in the past, partnered with leading consumer brands such as Myntra, Hindustan Unilever, Puma, Whisper, Tanishq, OPPO, L’Oreal, Reliance and Jabong to amplify brand messaging to its demographic through native advertising and large-scale influencer activations. Such partnerships have helped these brands achieve high levels of target audience engagement, customer acquisition and transactions. POPxo has worked with over 175 brands till date.

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