LazyPay, PayU India’s deferral payment offering has announced its partnership with 'Ridlr', the mass transit app in India, to enable ‘Buy Now Pay Later’ facility for its users. Using this premium check out experience Ridlr users can purchase bus tickets and recharge passes on BEST as well as Mumbai Metro, in a single step without having to make a payment at the time of the transaction. Ridlr is pioneering efforts to

Ridlr is pioneering efforts to digitize mass transit in India. It’s one of the major providers of traffic and transport information in Indian cities and has facilitated mobile ticketing on BEST, NMMT, MBMT buses and Mumbai Metro. It will be expanding its mobile ticketing service to other cities shortly.

Commenting on the development, Jitendra Gupta, MD, PayU India said, “LazyPay will act as a boon to BEST bus travellers in Mumbai who have to buy tickets daily almost twice a day and follow cumbersome payment process. Our goal has always been to drive frictionless purchase experience. LazyPay will target over 1 million users through this key partnership with Ridlr."

The customers are allowed to make the payment for all their tickets at one go, within 15 days from the date of the transaction. This saves daily commuters from the hassle of going through the payment process on every journey. The transaction process through LazyPay is as simple as tap and go and provides convenience and seamless purchase experience to travellers while standing in a crowded bus. Ridlr and LazyPay will further extend this facility to buy tickets for other mass transit systems as well.

“Normally our users are booking tickets on the go, either on the bus or at bus stops and the primary mode of payments has been wallets. However, with LazyPay, the bottleneck of adding money is eliminated making the process very smooth for our users. We are excited to further deepen our partnership with PayU who have been our online payments partner from the first day we launched ticketing,” said Brijraj Vaghani, CEO, Ridlr.

PayU is one of the leading online payment service providers in 16 high growth markets, dedicated to creating a fast, simple and efficient payment process for merchants and buyers. Our various payment methods and PCI certified platforms are designed to meet every consumer’s needs.

In India, PayU covers nearly 60% of the airline business and 80% of the entire e-commerce and processes over Rs 40,000 crore of Digital payments in India annually. Driven by the zeal to create powerful financial services solutions, PayU acquired Citrus Pay, a Mumbai based Fintech Company in September 2016. After the merger, PayU has been focusing its energies in building its consumer vertical and launched its flagship product ‘LazyPay’ in early 2017. LazyPay is currently live on merchants such as PVR, Box8, Zomato, Jazz Cinemas, Netmeds and Innerchef, D Vois, AbhiBus, Fasoos, FreshMenu and much more.Recently, PayU India CEO Amrish Rau and managing director Jitendra Gupta invested $250k in Bengaluru-based

Recently, PayU India CEO Amrish Rau and managing director Jitendra Gupta invested $250k in Bengaluru-based fintech startup Open.

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