With 700 universities and more than 35,000 affiliated colleges enrolling over 20 million students, India’s higher education is a massive system that cuts across demographics and income levels, fostering the nation’s future leaders. With the vision to offer a unique learning experience to these young minds, Paytm Mall, owned by Paytm Ecommerce Pvt. Ltd has launched Campus Icon, a nation-wide programme to offer industry-focused learning to college students.

Commenting on the development, Amit Sinha, Chief Operating Officer, Paytm Mall said, “Our initiative will provide a unique opportunity to college-goers to harness their skills from a young age and showcase their talent. Becoming innovative thinkers and developing creative solutions will help them achieve a stronger sense of leadership and adapt to the changing demands of the new-age workplace. This would also spark an entrepreneurial spirit among students as they develop a wide range of skills spanning multiple disciplines.”

As a part of this six-week program, student participants will be assigned variety of tasks that would enhance their skills. Paytm Mall leadership will also mentor students on critical real-world techniques related to product, marketing, design among others via seminars and training material. Top performers of the programme would be awarded internships and full-time job offers as they get an opportunity to work closely with the Paytm Mall core team revolutionizing the face of mobile commerce in India.

Given that mobile technology is poised to transform lives in semi-urban and rural India, Paytm Mall would also facilitate technology adoption in these areas as a part of this programme, enabling students to buy laptops at discounted prices. They can also recommend laptops and other educational products to their peers to earn added incentives as they develop their skills.

The initiative will see Paytm Mall reaching out to 10,000+ students and inviting applications from across colleges. Students can log on and file their nominations till July 31, 2017

Paytm recently de-merged its e-commerce business into a separate entity by the name of Paytm Mall to address India’s large online retail opportunity. This new entity started off with the same shareholding as the parent company of Paytm, One97 Communications Limited and raised $200 million from SAIF Partners and Alibaba Group Holding. Paytm Mall works with retailers and brands to build their online stores integrated with supply chain in a partner model. It is currently targeting to launch its new app in a coming month.

Earlier in April 2017, Paytm Mall had launched an omni-channel commerce platform that enables shopkeepers to expand their business. Paytm Mall aims to partner with the large offline merchant network of Paytm and will adopt the QR code technology to bring efficiency in product discovery and supply chain.

Under this initiative, consumers can visit the Paytm Partner stores in their neighborhood and scan the QR code using their Paytm or Paytm Mall app to browse and order products.

Paytm is the first company to invest in QR code-based payment solution and has created an offline merchant network where consumers can scan and pay.

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