Gurgaon-based Avenue Growth which connects brands to free-lance sales specialist, has raised an undisclosed amount of angel funding led by Aditya Malik (CEO, Talentedge & Partner at Lumis Venture Partners), BCGSV (Brand Capital-Global Silicon Valley Fund) and a group of high net worth individuals (HNIs) including Haresh Punjabi, Rahul Mehta and Akhilesh Kumar. The startup also become a part of BCGSV’s 15 weeks accelerator program.

“The funds are being used to strengthen our industry verticals and develop a larger pool of freelance sales professionals,” says Rachit Mathur-CEO & Co-Founder-Avenue Growth.

Launched 6 months back in Jan 2017 by Rachit Mathur and Dilkash Rai Malhotra, Avenue Growth is a platform that aggregates some of the best sales professionals from across the country and channelises them to enable companies to reach out to customers across India.

A company reaches out to Avenue Growth to sell its products across specified locations. Sales professionals from across the country enlist on the platform as ‘growth specialists’. The client is also given a customised brand dashboard. Based on the requirements of the client and their experience, area of operation, and inclination, growth specialists are assigned to the client(s).

Through the brand dashboard, client can share leads and brief the on-ground team about the product or solution. Client can also track the progress of the sales process. Success parameters are set in tandem with client’s brief. The client pays for the successful closure of the sale; Avenue Growth deducts 25 to 40 percent of the commission which is shared with the growth specialist.

“As on today, we have over 5000 free-lance sales professionals typically having 3 plus years experience from FMCG | Digital | Finance | Hospitality | Retail background. We are present in 280 Indian cities and working with 30+ brands. We are looking to on-board 1,00,000 Growth Specialists by year end,” says Dilkash Rai Malhotra-COO & Co-Founder-Avenue Growth.

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