Tagos Design Innovations Pvt. Ltd, an in-video discovery platform, has raised $5 million in a Series-A funding round from a venture capital firm and two global corporations. The company did not disclose the names of the investors.

Founded in 2014 by GBS Bindra, Sushant Panda, and Tripat Preet Singh, Tagos operates an in-video platform called Charmboard that makes videos interactive. For instance, a user can touch any object on a streaming video, be it a person, dress, a piece of furniture or an accessory, without interrupting the visual. That particular object is bookmarked and saved automatically and can be accessed by the consumer after watching the video to cull out more details about the object.

“Marketers increasingly want to put the customer at the centre of their thinking and allow them to define each moment that matters. With our product offering marketers can create smarter journeys that deliver the right content exactly when the customer needs it,” G.B.S Bindra, founder and chief executive at Tagos, said in a statement.

The fresh funding will be deployed to enhance the product, increase user base and hire more people.

In July last year, Tagos had raised an undisclosed amount from a clutch of investors including Andy Green, former chief executive at Logica, David King, former chief executive at the Time Out Group, Gautham Radhakrishnan, partner at Tata Opportunities Fund and Vikram Kaushik, former managing director and chief executive at Tata Sky.

Another startup working in this space is VideoTap, which raised $1 million angel funding in September 2016.

Image Source: LiveMint

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