The all-access pass to gyms and fitness studios, FITPASS has raised $1 million led by professional shooter, Abhinav Bindra and his business partner, Gaurav Marya, Chairman, Franchise India. The fresh funds invested through Bindra’s venture fund – Shooting Star and Franchise India Brands Ltd. will be used to expand the full-suite of FITPASS’ service offerings across 10 cities in the next 6 months.

Abhinav Bindra, is a fitness conscious athlete who is committed to making India fitter. To him fitness has a more holistic meaning and that’s what he says attracted him to FITPASS. Aligned to FITPASS’ mission to make fitness affordable and accessible, Bindra said, “FITPASS is possibly the most promising venture in the Indian fitness domain. Arushi and Akshay’s passion, the company’s continued growth and their holistic approach to fitness have been influencing factors in my decision to invest in them.”

Available on iOS & Android, Delhi-based Fitpass connects consumers with the gyms and studios around them and gives unlimited access to lakhs of fitness workouts. With the membership of fitpass, anyone can try different workouts in their suitable locations every day. FITPASS subscribers can work out at any gym/fitness studio, anytime and can freely choose from a variety of available workout options - Gym Workouts, Yoga, Zumba, Pilates, Spinning, Kickboxing, Crossfit, MMA and many more. In addition, users can also consult their dedicated personal nutritionist and follow highly curated A.I. led coaching plans on the FITPASS app to achieve faster results.

“Our tech-first approach has helped us achieve astounding growth rates without burning our funds. The focus has been on data-driven operations and using tech-led solutions to limit human intervention. The latest infusion of capital will allow us to significantly enhance the user experience and digitize the fitness economy. It’s going to be game-changing,” said Akshay Verma, Co-founder, FITPASS.

Earlier,, in December 2016, FITPASS had raised $1 million, from Mumbai Angels and a consortium of Delhi and Bengaluru-based angel investors to grow horizontally and add service verticals, data-driven highly personalised fitness management tools for its users as well as to rollout bespoke enterprise products to its partner gyms/fitness studios.

Sector Overview

The Indian fitness services market is estimated at $16.6 billion per annum by PwC and is the fastest growing services market (25% per annum). With 2/3rds of India being under the age of 35 years, the demand for fitness services is growing at an exponential rate driven by a multitude of factors: medical, personal, fashion, self-confidence, image, etc. While disposable income among Indians has grown by 200% over the last 5 years, India is now counted amongst the most unfit countries in the world. In fact, one in three Indians is classified as medically unfit or suffering from a preventable lifestyle disease – 430 million Indian suffer from hypertension and blood pressure, more than 182 million suffer from diabetes and over 65 million Indians suffer from obesity. WHO attributes physical inactivity and unhealthy diet as the primary reason for rising lifestyle diseases in India.


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