Indian Farmers Fertilizer Cooperative Limited (IFFCO), which is world's largest fertiliser cooperative federation with over 40,000 member cooperatives, has announced its plans to garner massive cooperative market via creation of a e-commerce platform -- iffcobazar.in.

"Through this e-commerce platform members will get instant information in the field of agriculture etc in 12 languages," said IFFCO Managing Director and CEO Dr Udai Shanker Awasthi while adding that it is the first of its kind e-commerce initiative for agriculture sector in rural areas.

IFFCO also has a digital platform - iffcobazar.com, which serves as Indian farmers' one stop solution for their Agri-inputs need.

Notably, this year IFFCO will be celebrating its golden jubilee year of services to India's farming sector in various capacities, since 1967.

IIFCO's MD Dr. Awasthi is traveling across the country to better understand the pulse of the farmers in the 50th year of the IFFCO. He has already visited 70 locations and will visit 125 morelocations all over India, right from Andaman to Leh and from Arunachal to Kutch, confirms Dr Awasthi.

In the Golden Jubilee year, the IFFCO plans to achieve diversification in e-Commerce and promoting venture capital projects, setting up fertiliser projects overseas through strategic alliances and also to set up a credit rating agency for cooperative Societies", Dr. Awasthi
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