Splash Fashions, Middle East’s largest fast- fashion retailer has announced the appointment of Abhinav Zutshi as the new COO for Splash India. With over 15 years of experience in Retail, Distribution, Buying, Merchandising, Brand Management, Zutshi will drive the growth and expansion of the brand operations across the country. With his strategic skills and deep understanding of customer insights, he will launch initiatives to deliver superior brand and customer experiences across all consumer touch points.

A veteran of the retail industry, Zutshi has held various leadership positions and has worked extensively with several retail brands like Forever 21, Jack & Jones, Ed Hardy, Adolfo Dominguez, amongst others. Zutshi’s business acumen, creative ingenuity, commercial understanding and vast experience of leading lifestyle brands will aid Splash’s global vision in India.

Speaking on the announcement, Raza Beig, CEO at Splash & ICONIC, Director, Landmark Group, “we see a huge opportunity for Splash in India and we believe that under the strategic leadership of Abhinav we will swiftly move into expansion & growth.”

On the announcement of his appointment at Splash, Abhinav Zutshi said, “I am very excited to work with a phenomenal brand like Splash and hope to replicate its stupendous success in the Indian market as well. The brand is known for diversity of products in the fashion league and I hope to leverage its popularity here. I also hope to contribute to its growth story in this fast-changing consumer and retail environment.”

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