Rappio, a free recharge mobile application, has announced to enter into a partnership with Pocket Money, a performance marketing mobile app that allow users to earn money for discovering & exploring apps. With this partnership Rappio will be able to penetrate more in audio advertising with 160 times more reach than before.

Currently installed by 50 thousand users, Rappio offers a recharge every time the user gets a phone call. Leading to a daily average of 1 lakh ringtones played across their user base. Rappio has also done POC’s for major brands in India.

As the market for smartphone users is widening, mobile applications, too, are catching pace. This increase in user base has resulted in the advent of new mobile apps, collaborations and acquisitions. One such recent entry into the turf of collaborations is Mobile Application Rappio with Pocket Money. Rappio announced collaboration with Pocket Money which will give them the advantage of high reach with 9 Million Plus installs of Pocket Money & on the other hand Pocket Money will be able to provide one more channel for user engagement.

Rappio and Pocket Money will leverage this collaboration in terms of increasing their visibility in the Indian Advertisement market. Rappio will be able to promote more advertisers interested in brand marketing through audio after this partnership with the reach they are getting with Pocket Money

Nirav Shah, the founder of Rappio, holds six years of experience in the digital advertising sector. Three years of which he has exclusively worked in the mobile advertising sector. Commenting on the announcement, he described the partnership as an opportunity for Rappio to grow as a startup. “Rappio is very proud to be associated with Pocket Money. Rappio will leverage this partnership to increase its reach and thus establish itself with the Indian advertisers. This partnership is important to us as a startup and will help increase our visibility in the market.”

Describing this collaboration as a unique strategic alliance, the co- founder of Rappio, Mr Sahil Mehta, quoted saying, “We are really excited about this partnership, it is a unique one, since both Pocket and Rappio are app based incentivized model and in spite being in same space with a thin line of difference, we have collaborated to merge our strengths and to acquire the major gammot of the mobile advertisement space.”

Mr Yu Ishida, Business Head - Pocket Money also quoted saying “While the partnership will be beneficial to both the platforms, users too will get major benefits from this union”. They can scout for offers, shop, spend and earn money all at the same time. The mobile applications market will profit majorly with this union especially with the ever-growing demand of such apps.

Speaking more about the partnership, Mr Ankur Arora, Head Corporate Strategy & Planning said that this partnership will be mutually beneficial for both as Pocket Money users will get more engagement mean through this. We will test the beta version with Rappio integrated & this feature of Rappio should be available to all the users of pocket money in March after a successful BETA test.

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