Microsoft went ahead and launched yet another AI chatbot on February 7 this year, and the world didn't even notice. As described on its personal Facebook page, Microsoft's Ruuh is a desi AI which has personal interests in "chatting, Bollywood, music, humor, travel and browsing internet."

Ruuh's "About" section on its Facebook page reads:

"Hey, I'm Ruuh, a desi AI who never stops talking. Let's make #fraandship."

"Ruuh is a chatbot provided to you for entertainment purposes. She is English speaking and only available to users in India. Do not rely on her statements as advice, counselling or endorsements."


Prior to Ruuh, Microsoft had launched Tay.ai and Zo.ai in March and December last year, respectively. Tay.ai, built by the Microsoft Research and Bing teams together, aimed at 18- to 24-year-olds. The AI chatbot was taken offline shortly after its launch, following its exploitation by some Twitter users that caused it to start spouting offensive and racist comments (Read Here).

The tech giant followed Tay with Zo, a Kik messenger bot. During Zo's launch, Microsoft especially specified that the AI chatbat has all the safeguards in place to avoid the same awkward turn of events that happened in the case of Tay.ai. Some other chatbot efforts by the giant include Rinna and Xiaoice in Japan and China, respectively.

According to industry observers, Microsoft's combined AI and Research Group, which came into existence last year, is most likely the group behind a lot of the AI chatbot work that the tech giant is currently doing.

Microsoft Research has a dedicated page about a project in the Indian subcontinent that involves text messaging chatbots. According to the page, Microsoft Research has conducted Wizard-of-Oz (WoZ) studies in India in order to understand what kind of chatbot personalities are most compelling to young, urban users in the country. "To explore this question, we conducted Wizard-of-Oz (WoZ) studies with users that simulated interactions with a hypothetical chatbot. Participants were told that there might be a human involved in the chat, although the extent to which the human would be involved was not revealed. We synthesize the results into a set of recommendations for future chatbots."

Since Microsoft is currently on an AI push, we can expect several more AI chatbots from the company in the near future. Till then, if you're in India, you must give Ruuh a try on Facebook.

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