Capillary Technologies, the leader in cloud-based OmniChannel Engagement and Commerce solutions, has partnered with Exclusífe to provide comprehensive CRM solutions to retailers of all sizes in India. As part of this partnership, Capillary has also made its largest investment to date, for a minority stake in Exclusífe.

Elaborating on the partnership, Aneesh Reddy, Co-founder and CEO of Capillary Technologies said, “Exclusífe’s SMB-focused solution is totally complementary to the Enterprise CRM solutions from Capillary. This partnership means that, for the first time, retailers and brands of all sizes will have access to best-of-breed solutions. Partnering with best-in-breed companies like Exclusífe is a continuation of our strategy to build a comprehensive 360°solution for the retail fraternity and be future ready.”

Appreciating the partnership, Anand Krushnan, Co-Founder and CEO of Exclusífe, said, “Capillary’s partnership and investment is a strong endorsement of Exclusífe’s mission of enabling millions of SMB retailers with sophisticated technology limited only to larger brands and enterprises. Capillary’s support has jumpstarted our fundraising efforts as we target profitability later this year.”

Capillary Technologies has been growing its offerings via acquisitions; the company had earlier acquired digital commerce provider MartJack, machine learning startup Ruaha Labs, and ecommerce enabler Sellerworx. They had also earlier made minority investments in CloudCherry, a customer satisfaction engagement company, and, WebEngage, a multi-channel user engagement platform.

Capillary, connects over 200 million consumers, enables 25,000+ stores and 250+ enterprise implementations across 30 countries. Leading brands such as Unilever, Walmart, Landmark Group, Madura Fashion, Arvind Brands, Redtag, Calvin Klein, Gap, Courts, Clarks, Starbucks, Pizza Hut, and Puma work with Capillary to drive retail excellence.

“Exclusífe’s goal is to change the shopping experience in 40+ Million SMB retailers that are at the heart of the Indian commerce. Digital India starts with changing your neighborhood shopping experience, one store at a time”, added Krushnan.

Exclusífe provides mobile-first CRM solutions for millions of SMB retailers in India. The company specifically targets the elusive “offline” SMB retail community with its offerings. It has built a large customer base of nearly 4,500 SMB retail customers in over 22 cities and manages over 22 Million consumer profiles.

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