Annap Interactive Solutions Private Limited – a Chennai based start-up today launched BrandMaxima – a SaaS-based Social Video Intelligence & Analytics platform. BrandMaxima will help content creators, channel owners, brands and multi-channel networks (MCNs) to maximize their YouTube/Facebook (video) organic views, grow their subscriber base and earn more revenues on YouTube. With its advanced features, such as content improvements, audience insights, community management and loyalty platform it’s not just another video analytics tool but a must-have video intelligence platform for content creators to fuel their channel growth

Vignesh Annamalai, Founder of Annap Interactive Solutions said "Unlike the peers, BrandMaxima offers cross media performance which lets the channel owners to spot the virality of their videos and build efficient strategy to promote their videos across social media.

Karthick Annamalai, Co-Founder of Annap Interactive Solution added, "We received lots of appreciation for BrandMaxima during our beta testing with real users. Especially BrandMaxima's unique EZ Website Integration which offers easier and template solution to content creators for integration of their social videos with their website (built on any platform) in just 2 steps".

Find below some of the key features of BrandMaxima -

Audience Engagement

Best time and day to upload your new video relies upon a ton of elements, including Category of your video, Location of your Target Audience, Demography of your fans and so forth and need not be the same for all channels. Why assume? Identify the best time and day of the week to upload your new video, based on the performance of your past videos with the help of Brandmaxima Analytics and Decide. Additionally, discover the Best Video Duration & Category, interests your audience

Audience Insights

Knowing your audience is the key for great content. Discover who your audience is, the place they originate from, what devices do they use and the playback locations. The more data you have about your audience before uploading content, the better you can tailor that content to engage and drive action

Competition Analysis & Benchmarking

If you want to win, whether that’s winning a war or winning fans or subscribers, you need to know who you are up against. With comparable graphs and charts plotting your Youtube Channel / Facebook Page growth in comparison to your competitive accounts, you will have the capacity to better put your Social Video Channel achievements in context.

Cross Media Performance

It has been said that man cannot survive on bread alone. Similarly, for your channel traffic, you cannot depend on the traffic from the primary platform. Report says, more than 20% of the traffic generated for the popular videos are generated from external sources like other Social Media platforms and Third Party websites. Understanding these external sources, which sends you most traffic to your videos is very important to make more informed decisions for your marketing outreach. BrandMaxima offers you a customized report about the Social Media Fans reach for Channels and Videos.

Community Management

Community Management involves two major functions 1) Subscriber Management 2) Comment Management. Our Subscriber Management tools help you to identify New Subscribers, Lost Subscribers & Potential Subscribers. Knowing your potential subscribers will help you increase your subscriber base and having the list of the lost subscribers will help you to regain them to your subscriberbase. Sentiment Analysis is a key offering in our comment management tool, which will help you to understand the reaction for your video from your fan base and which video worked and which not.

Loyalty Platform

BrandMaxima offers a unique Loyalty Management program for Youtube & Facebook Subscription & Engagement. Our Loyalty platform helps you to increase your subscription base and improve the engagement of your existing subscribers / fans. Every subscription, comment, reaction, share of your fan base will be converted as reward points and you will get a customized leaderboard to identify the top engagers and reward them

Content Improvement

Do you know that Youtube is the second largest search engine? More than 3 billion searches are done every month on YouTube, which is much more than Bing, Yahoo, AOL combined. You are missing a huge traffic opportunity for your channel, if you miss out Youtube SEO for your channel. Video contents including Video Title, Description and Tags plays a vital role in improving your ranking in Youtube Search. BrandMaxima Engine will do the work for you and provide you the suggestions for Content improvement in a detailed report.

Website Integration

Showing latest videos of your channel as a widget in a sidebar of your existing website is an outdated technique. BrandMaxima offers you a simple, customizable, automatic integration solution for your social Videos in Youtube & Facebook to your existing website. (Don't have a website for your channel so far? Get one immediately. Why are your wasting one good opportunity to improve your Brand Visibility and Increase traffic & revenue for your channel? Your site will be automatically updated, whenever you publish a new video.

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