The demonetisation move by the Indian government last year caught everyone in the world by surprise. And now, according to a
CouponDunia study, the demonetised drive proved to be a good news for some sectors of the economy, while a few had to face some really hard times.

A recent study done by CouponDunia, a famous coupons site has revealed that digital wallets like PayTM, freecharge, followed by online cab players like Ola and Uber were among the top performing categories for cashless transactions post-demonetisation. Apart from digital wallets and online cabs, grocery ordering and food ordering platforms have also become more popular and witnessed a surge in traffic ever since 500 and 1000 notes stopped being legal tenders, said the report furnished by the cashback platform. According to the report, PayTM, Freecharge, Mobikwik, Dominos Pizza and Yatra were the top performing brands post the demonetisation announcement. An interesting fact that emerged from the study was, that traffic on e-commerce sites has down slided dramatically in the past two months.

Reportedly, Amazon saw its traffic dropping by 22 percent, while Flipkart’s and Snapdeal’s traffic fell by almost half (50 percent). The report also revealed that India's Tier II towns were more affected by the cash crunch when compared to the top Indian metro cities. Further, among the tier I cities, Mumbai with 37 percent less traffic online post-demonetisation was the most affected city, followed in second position by Kolkata with a 26 percent drop in traffic. It also added, Delhi witnessed a 7 percent decline in online traffic; while the city of Chennai saw 16 percent drop.

The study further revealed that the traffic for search term ‘McDonald’s online order’ has seen a 90 percent increase since the demonetisation announcement, while FoodPanda, a online ordering platform, gained over 11,000 new user orders within just 10 days of demonetization.

In addition to all the interesting aforementioned findings, the CouponDunia study also revealed a couple of other findings. The study revealed that ever since the demonetisation announcement, Yatra has done 400 domestic flight bookings and Uber had successfully completed over 3,500 rides within a week of November 8, 2016 when the move was announced by the Indian Prime Minister.

[Top Image: Shutterstock]

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