Bangalore-based online pet-related information provider TailsLife has raised an undisclosed amount in seed round of funding from investors including Encube Venture Partners, Mohan Kumar of Norwest Ventures, V Balakrishnan of Exfinity Ventures, Satish Tembad, Vineet Jain and Nishanth Ramkutty.

The newly raised funds will be used to enhance the product and technology, scale up to new cities, as well as to hire talent for tech, design, sales and operations. Founded in November 2015 by Ramesh and Kanishk Lihala, TailsLife provides content and services for pet care needs. The app is available on both Android and iOS platforms.

V Balakrishnan of Exfinity Ventures, said, “With rising disposable income and pet ownership, India is one of the fastest growing pet markets in the world. What India lacks is an integrated ecosystem where pet owners can get all their needs fulfilled in a common single platform. Being a pet owner myself, I am happy to be invested in Tails life which provides an unique, unparalleled market place experience for all pet owners. The team at Tails life is passionate and are committed to make it a great success.”

Suresh Kumar, Partner, Encube Ventures Partners LLP, said, “The pet care space has seen tremendous growth and largely the solutions that a pet parent is looking for is fragmented. TailsLife can a play a significant role and add a lot of value by bringing everything on a single platform to a pet parent such as myself.”

Founded in October 2015 by Balaji Ramesh, Prachi Gupta, and Dushyant Rao, TailsLife aims at making pet parenting easier and happier by providing content specific to the breed and age of your pet and easier access to vet, grooming and boarding services.

Last year, Tailslife launched the beta version of its app in Bangalore, Coimbatore and Chennai. "So, post the immediate organic downloads in both android and iOS, we started working on the next version which offers tailored content specific to the breed and age of the dog/cat by experts, booking of services, interactive Forum and vaccination reminders. We have also developed a backend portal that would help pet service providers to manage their appointments seamlessly, we are providing it for free at the moment," added Balaji Ramesh, co-founder and CEO,TailsLife.

The latest version of the app have come up with a really clean UI along with easy navigation functionalities and advanced features. It offers its customers to customised their content feed. Once customers registered their pet’s breed and age with TailsLife, customer will automatically get informative articles that are more relatable to their age and type. Also, with a click of a button customer can get in touch with the best spas, salon services, boarding kennels and more. It also provides dedicated pet forum which is totally dedicated to customer’s pet.

User can virtually shake a leg with other pet parents and share their story. Apart from this user can also share and view interesting pet stories from around the world.

Other startups who operating in this space include DogSpot.in and Heads Up For Tails (HUFT) among others.

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