In a major announcement, state-of-the-art user analytics and engagement platform, MoEngage, today announced an undisclosed investment from Anand Chandrasekaran, the Head of Platform & Product Partnerships for Messenger at Facebook. MoEngage has also welcomed Anand, veteran techie and product expert, on board its advisory panel. He has previously worked as Chief Product Officer, at both Snapdeal and Bharti Airtel- two organisations that are also currently customers of MoEngage. With Anand now a part of its advisory board, MoEngage will be looking to leverage his critical insights on the entrepreneurial ecosystem as well as his in-depth knowledge of the mobile growth platform needed for B2C companies, to further revolutionise digital marketing.

A doyenne in the field of technology and tech-based products, Anand has held leadership positions in several leading global companies in addition to Facebook, Snapdeal and Bharti Airtel. He was the Senior Director for Search and Mobile Products at Yahoo, and the Director of Product Management at Openwave Systems. He has also been deeply involved with the entrepreneurial ecosystem, both as an active angel investor and as an entrepreneur. Aeroprise Inc., the world’s most-deployed mobility solution for IT service management, was co-founded by Anand and later acquired by BMC Software. He also has over 30 investments across sectors such as consumer internet, marketplaces, fintech, SaaS, and hardware.

Speaking on the announcement, Raviteja Dodda, CEO, MoEngage, said, “We are delighted to secure funding from an investor as prominent as Anand Chandrasekaran, and to welcome him as a member of our advisory board. Anand has a proven track record of excelling in dynamic markets and building products that serve customers globally. As a growth platform to engage users across all channels on a 1:1 basis, Anand’s keen insights and domain expertise in growing consumer internet companies will be invaluable to our endeavours.”

Anand holds an M.S. in Electrical Engineering from Stanford University, and a B.S. in Communications Engineering from PSG College of Technology, India. He has also been named as a ‘Young Global Leader’ by the World Economic Forum in 2010, and has been featured by Fortune on the '40 under 40' list of influential business leaders in 2016.

Anand Chandrasekaran said, “MoEngage shows immense potential for growth, and has consistently proven itself to be a pioneering user engagement platform. I am also delighted to join the advisory board at a time when MoEngage has launched a path-breaking product like Sherpa, which gathers real-time insights from user actions across apps & websites, and automates the marketing communication with predictive analytics, reducing manual intervention from marketers.”

MoEngage’s disruptive technology solutions are backed by VC investors Helion Venture Partners and Exfinity Ventures as well as Alchemist Accelerator and angels such as Kunal Bahl, Rohit Bansal, and Raghunandan G. The organisation’s ground-breaking automation strategies for user engagement have earned it a mention in the recent Forrester report titled ‘Vendor Landscape: Mobile Engagement Automation Solutions. The platform currently analyses 15 billion+ events, delivers more than five billion personalised interactions every month through multiple engagement channels, and will be launching more innovative products in the near future.

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