Zarget, a SaaS-based marketing automation platform, has announced that it has raised a $6 million Series A round of funding, led by Sequoia India, with participation from existing investors Matrix Partners India and Accel. The company plans to use the funds to scale its marketing automation products and help small businesses easily optimize their web presence in real-time without any coding skills required.

Zarget was founded in 2015 by three seasoned SaaS entrepreneurs, Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, who spent a decade at Zoho building business productivity tools and customer relationship management software. The company has now raised $7.5 million to date from global venture capital firms Sequoia Capital, Matrix Partners India and Accel Partners.

With Zarget’s all-in-one platform, any business owner has an easy and affordable way to become an effective digital marketer and improve performance of their websites instantly, without learning how to code or hiring an expensive IT department. Zarget offers all of the capabilities of competing solutions and more – including A/B testing, dynamic heatmaps, funnel analysis, form analytics, user polls and feedback – but at 10% of the cost and is backed by exceptional 24/7 customer support.

Best of all, businesses gain access to the industry’s first Chrome plugin that lets them make changes instantly from within the browser. This eliminates the kind of complexity and costs that are typically only available for large enterprise teams. Starting as low as 50 cents per day, any small business owner or digital marketer can instantly turn their website into a visualization dashboard for marketing automation, optimization and testing, and gather actionable insights needed to make critical improvements on the fly.

"Just a few years ago, I was a marketer facing the same challenges affecting marketers today – desperate to improve my campaigns in real-time, but without the tools, IT skills, or budget to make it happen efficiently. Our aim is to make it easy and affordable for any person or business to access the solutions they need to increase engagement and drive revenue across their websites,” said Arvind Parthiban, co-founder & CEO, Zarget. “Our investors believed in our vision, and we're proud to deliver on the industry's first Chrome plug-in that allows anyone to become a savvy digital marketer in a matter of days, without learning a single line of code."

“Zarget has an exceptionally talented team of product engineers who’ve spent the past 10 years developing customer relationship management business automation software that’s already in use by leading enterprises today,” said Shailesh Lakhani, Managing Director, Sequoia India. “We’re excited to back a team with such proven capabilities and believe their marketing platform will become an essential fixture within the SMB marketplace for many years to come.”

"Today, marketers are swamped with several fragmented optimization solutions with poor integration capabilities. Zarget offers the foremost integrated platform that provides small-and-medium businesses a comprehensive and affordable way to scale conversions with a superior customer experience," said Tarun Davda, Managing Director, Matrix India. "We've been very impressed by the traction they've gathered so far, and we look forward to continue working with the team to help them expand into new markets and build a broader stable of marketing automation products."

In addition to the latest round, Zarget is announcing recent growth and customer traction with more than 1,000 customers in 10 countries in just four months since launch, including leading brands like Landesk in the US, BizTalk360 in the UK, and Buscape in Brazil.

"Zarget’s A/B testing and HeatMaps made it easy and affordable for us to launch experiments and make the proper decisions to improve our customer experience,” said Anand Krishnamoorthy, CEO of Wedtree, an online store for wedding gifts. “Although we did not have the resources of a full-fledged marketing team, we were able to create page variants quickly, with the confidence of knowing exactly what to do. As an example, after replacing the product category images with the individual products we saw a powerful spike with clickthrough rates increasing by a whopping 54%.”

Image : Zarget's Founders

Post a Comment

Previous Post Next Post
Like this content? Sign up for our daily newsletter to get latest updates.