Indore based Fitness discovery platform Froyofit has raised an undisclosed amount of pre series A funding in a round led by Dr. Pooja Gandhi who is an Indian actress and producer and works mainly in Kannada and Tamil cinema and has two filmfare awards to her name. Pooja will also be the face of Froyofit in South Indian market.

Froyofit is a fitness app available on android and iOS platforms and caters mainly to the tier-2 market of fitness enthusiasts.

Founded in late 2015 by IIM Alumnus Piyush Jain, Froyofit has more than 15 fitness categories on the app including but not limited to Gym, yoga, aerobics, dance, karate, pilates, swimming etc. In terms of numbers, the platform has more than 500 vendors on board across 5 cities of India including Pune, Nashik, Aurangabad, Jaipur and Indore. The fresh funds will be used for expansion to other tier-2 markets and fuel the growth in acquiring more users.

“This capital will give us additional resources to expand strategically into new markets, innovate rapidly, and deliver on our vision to make fitness discovery easy and accessible to everyone” said Piyush Jain, Founder of Froyofit. The response to the concept of fitness discovery is really overwhelming in tier-2 markets and we consider it as an achievement that in over 8 months we have a loyal fan base of more than 30,000 followers across the social media channels, says Pallavi Jain who heads the overall digital strategy of the company.

Speaking on investing in Froyofit, Dr. Pooja Gandhi says: “Coming from an industry where fitness is very important, I feel that the overall awareness about keeping the mind and body fit is rapidly increasing these days and with that the need to discover the right options becomes primary. Froyofit is a team of passionate people trying to make great discovery experience available to their users with the use of technology and they are well positioned to expand to tier-2 markets where the competition is virtually nil.”

The app features an extremely user-friendly interface, inviting users to avail services from a comprehensive range of fitness categories. A user can book free trials of all the available options and can book it through the app as per convenience.

The best part is the reviews section of the app which just like Flipkart helps you decide if you want to book a particular fitness centre or not says Amit Sharma, one of the customers of Froyofit.

Commenting on the association of Pooja as an investor and brand ambassador of Froyofit in South India, Piyush Jain, says, “We are glad to have Pooja Gandhi who has recently received Doctorate for excellence in Cinema as the face of the company in South India and feel that her guidance will be an asset for the company.”

Other startups operating in this space include Fitternity, Gympik, BYG, etc. In June this year, Bangalore-based fitness startup BYG (BookYourGame) raised funding led by Sanjay Verma (former CEO, Cushman & Wakefield, Asia Pacific) and Amit Khanna ( managing partner, Antuit-Europe) via LetsVenture.

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