DrivoJoy, one of India’s first two-wheeler doorstep servicing startup, announced today a new strategic partnership with Shell, world's largest lubricants brand. The alliance between the two aims to bring about change in the 2-wheeler servicing industry by bringing the best services and products to a customer’s doorstep. This partnership will provide a comprehensive solution to make the two wheeler service industry reliable, convenient and affordable. It also marks Shell’s entry into the organised two wheeler servicing sector as a lubricants partner.

With the help of this partnership, DrivoJoy will be able to provide their customers with high end lubricants and necessary products from Shell. Shell will also offer customized set of training skills to DrivoJoy’s mechanics and help them deal with increased levels of situational awareness and formulate streamlined responses to incidents.

Meanwhile, DrivoJoy will help Shell in expanding its digital footprints by communicating to customers about Shell being their exclusive lubricants partner across their website, app and other digital platforms. By educating the broad base of customers about their various lubricants and its benefits, Shell plans to witness an improvement in the sales of their oils and other range of products. Shell and DrivoJoy will also be involved in cross promotional activies for brand awareness and engagement.

Aman Singhal, CEO and Co-Founder of DrivoJoy, commented, “Shell is arguably the biggest, most trusted brand in the lubricants industry, and having more than 80% of our customers prefer Shell over other brands only reinforces this fact. Periodically changing the engine oil is vital for longevity of 2-wheelers and hence in the interest of consumer awareness around best practices and recommendations, we're deeply integrating Shell's range of products and services with our supply chain. This collaboration will help us in our endeavor to provide best in class service to our consumers and make the entire 2-wheeler servicing process more fluid, simple and enriching. We collectively aim to take a leap in customer outreach and turn this association into a mutually benefiting one. Along with training programs and loyalty schemes specially designed for DrivoJoy mechanics, this alliance will also engender several other opportunities towards unification of the 2-wheeler after sales ecosystem."

Neeraj Bhatia, Chief Marketing Officer, Shell Lubricants said, “At Shell Lubricants, we are committed towards developing collaborations that help us deliver greater value to our customers and we are happy to partner with Drivojoy for this endeavour. Digital is the new market space and this association not only provides an exciting platform for the brand to showcase our technologically advanced products and services, but also gives us an opportunity to extend our skill training modules to mechanics. We have always believed that mechanics are an important stakeholder in the service value chain. We hope a partnership like this will help us strengthen our position while extending our digital footprint.”

DrivoJoy, which launched their services in August 2015, is presently servicing over 1000 bikes/month and has been witnessing 30% MOM growth. The company has already served 8000+ users in the short period since its inception.

Shell has been an established fuels and lubricants partner for leading market players across the globe. With a formidable track record globally, Shell’s commitment towards excellence extends over 70 years with dedication to research and development of excellent products and services to deliver cutting edge technology and outstanding service to its consumers.

Image Source: ShutterStock

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