On Tuesday, American cab hailing giant Uber and India's largest tech startup incubator T-hub inked a pact for UberEXCHANGE programme under which 20 startups will be selected initially and 10 will be taken to Silicon Valley for further mentoring.

The San Francisco-headquartered company started an exchange programme for start-ups in India in June this year, where Uber has entered into a partnership with Invest India to provide mentorship for Indian entrepreneurs. Invest India is a flagship scheme of the Narendra Modi government.

The MoU was signed by the officials by Uber and T-Hub in the presence of Eric Alexander, Head-Business, Uber Asia.

As part of 'UberEXCHANGE', global leaders at Uber will be conducting six separate mentorship sessions with select Indian start-ups across different categories over the year.

This public-private initiative will enable students, entrepreneurs and industry leaders to learn from each other–helping to create a culture that celebrates risks taking and views failure as an opportunity to learn.

Uber also conducted an intensive mentorship session for social impact start-ups. Eric spearheaded the session conducted as part of 'UberEXCHANGE'.

The session saw participation from promising social impact start-ups which received guidance on critical issues of funding, marketing, operations, finance and technology.

"One of the most important things for entrepreneurs is to surround themselves with experienced mentors who understand what they are going through and who can provide the right guidance and support," Eric said.

"I have been lucky enough in my life to have great mentors who I have learned so much from, and now as a mentor at 'UberEXCHANGE', I am excited to pay it forward, especially in an environment like India, which has the third largest start-up ecosystem in the world," he added.

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