Online marketplace ShopClues, which has just entered the billion dollar startup club, plans to invest a total of Rs 1 crore ($150,000) across four startups, according to a report in The Economic Times. Shopclues also intends to provide assistance in operations, technology and strategic partnerships to the startups it will invest in.

The company is in talks with the startups to finalize the quintessence of the investment. All the details will get finalised by next week and based on the stage and the requirements of the startups, ShopClues will divide and invest the money accordingly.

Hyderabad-based Ornativa, a jewellery startup, which is already a merchant on ShopClues, wants to use this money to scale-up and build their brand. They use 3-D printing technology to build their products, which according to Balakrishnan, vice-president of Merchant Services, ShopClues, made it a unique proposition.

Other startups that will receive a part of this investment include Bengaluru-based Pepper Agro, Noida-based Glam Studios and Scrapify, which is still in the idea-stage.

ShopClues shortlisted these startups after organizing the first edition of the 'Next Big E-preneur Challenge', which they plan to make an annual event.

ShopClues has previously invested in real-time shopping-assistant app HeyBiz.

With Series E funding in January'16, ShopClues is now valued at more than $1.1 billion (Rs 7,300 crore) following undisclosed funding led by Singapore's sovereign wealth fund GIC.

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