A Mumbai-based startup named BigMyGig is on a mission to help artists get their due. Functioning as an online artist search and discovery tool, BigMyGig acts as a bridge between artists and customers. It helps people to book an artist for any and every event without having to go through the trouble of searching for the right artist for days and days.

India has a pool of talented people, but a majority of them end up giving up on their dreams and talent midway because they aren't able to get themselves enough shows/events. This mainly happens because the artists have poor reach and improper representation, meaning a user wanting to book an artist doesn’t have sufficient avenues for reaching out to the artist of his/her choice and need. BigMyGig is an online initiative by alumnus of Jamnalal Bajaj Institute of Management Studies to change this situation for once and all. With one of them being an event manager the past and other being a performing artist, they very well understand the problems being faced by both artists and event organisers.

The founders, Ramalingam Subramanian and Pratik Rathod, initially began BigMyGig as an offline company managing artists so as to garner a strong learning curve to provide specific, full-proof solutions to the various problems faced by emerging as well as established artists.

Ramalingam Subramanian, Founder & CEO, BigMyGig, has a rich experience of working with various big brands for Cipla, Coca-Cola, and TCS. Hence, he comes with a deep understanding of marketing and technology. He has previously founded an event management firm named Splash and had an important role to play in startups like kollegebugle.com, kickoffers.com, dalchinitiffins.com etc. At BigMyGig, he handles Client Relations, Technology and Marketing.

Pratik Rathod, Founder & Director, BigMyGig, likes to describe himself as an artist by heart. He has 10 years of experience in teaching music coupled with varied experiences with Arvind Lifestyle Brands Ltd. in handling brands such as USPA, Flying Machine, Ed Hardy amongst others. At BigMyGig, he is responsible for Artist Management, Design and Client Servicing.

The online artist search and discovery tool can instil the principles of trust and transparency in the entertainment industry, something which will can help the industry and the artists thrive at a greater pace. The tool provides artists the freedom to set their own prices and negotiate directly with the clients. BigMyGig just plays the role of a facilitator. With features like pre-payment guarantee, real-time portfolios, and direct negotiations, BigMyGig makes sure that the artists are able to spend more time with their art, rather than worrying about shows or payments.

BigMyGig does face stiff competition from a host of online and offline competitors. But, they have tried to carve out an identity of their own in the entertainment industry. Instead of being a simple marketplace like its competitors, the startup makes use of technology merely as an enabler to business.

BigMyGig for Event Organisers



The tool provides an event organiser the luxury of searching through over 1200 digital portfolios and shortlisting the ones they like. BigMyGig's search engine has been built on the principle of relevancy, making sure that every artist requirement is accurately serviced. By making use of the Packages feature of the tool, an event organizer can book a complete Entertainment Package for an event.

BigMyGig for Artists



For the artists, the tool has an Invitation Model in line, which basically compromises of a 3 stage filtering process. The artists are required to send requests to join BigMyGig through dedicated links on the company's website. After this, they have to go through a screening process. According to BigMyGig, artists are invited only when they successfully meet all the quality parameters. This way, the company ensures that every artist on BigMyGig is verified and validated.

BigMyGig has received a warm welcome from the entertainment industry, having already engaged 1250 artists and reaching 650 event organisers. With the launch of the consumer version of the tool, it is expecting to touch the 50 Lakhs mark, as top line for the year ending 2016-17. Though currently a bootstrapped venture, it is open to partnerships in order to scale up and expand its audience.

Post a Comment

Previous Post Next Post