Idea Chakki Private Limited, a Delhi based food tech startup, has raised an undisclosed amount of funding from Ratan Tata. The startup is the brain child of 3 former NDTV executives - Monica Narula, Noopur Tiwari and Gunjan Mehrish, with over 20 years of television experience.
The newly raised funding will primarily be used for expansion into new geography along with building the in-house team and strengthening the technology, said the company.
Idea Chakki's app Dash.Menu allows the diner to preview his/her meal visually. It gives a quick, visual preview of dishes on restaurant menus using 10-15 second “Fideos” (food videos). It sorts the menu out in innovative ways and collates valuable diner data.
According to a global report on Food Tourism presented by the UN, More and more tourists in the world are looking for concrete learning experiences, and in this endeavour the gastronomic experience, in highly diverse ways, is playing an increasingly prominent part. Gastronomic tourism is an emerging phenomenon that is being developed as a new tourism product due to the fact that according to the specialized literature over a third of tourist spending is devoted to food. Therefore, the cuisine of the destination is an aspect of utmost importance in the quality of the holiday experience.
Dash is the world’s first in-restaurant luxury dining app that makes the menu dynamic.
Idea Chakki is currently targetting premium restaurants in Delhi NCR. It aims to expand its operations in the country and plans to set up its first international office in Paris.
Prior to this in June 2016, Ratan Tata invested an undisclosed amount in e-ticketing portal Kyazoonga. The investment was made in his personal capacity. Other startups that have raised funding from Ratan Tata this year include MUrgency Inc., NestAway technologies, FirstCry, CashKaro, Tracxn, Dogspot, Lenskart, Teabox, Invictus Technology, SnapBizz, and Moglix.
The newly raised funding will primarily be used for expansion into new geography along with building the in-house team and strengthening the technology, said the company.
Idea Chakki's app Dash.Menu allows the diner to preview his/her meal visually. It gives a quick, visual preview of dishes on restaurant menus using 10-15 second “Fideos” (food videos). It sorts the menu out in innovative ways and collates valuable diner data.
According to a global report on Food Tourism presented by the UN, More and more tourists in the world are looking for concrete learning experiences, and in this endeavour the gastronomic experience, in highly diverse ways, is playing an increasingly prominent part. Gastronomic tourism is an emerging phenomenon that is being developed as a new tourism product due to the fact that according to the specialized literature over a third of tourist spending is devoted to food. Therefore, the cuisine of the destination is an aspect of utmost importance in the quality of the holiday experience.
Dash is the world’s first in-restaurant luxury dining app that makes the menu dynamic.
Idea Chakki is currently targetting premium restaurants in Delhi NCR. It aims to expand its operations in the country and plans to set up its first international office in Paris.
Prior to this in June 2016, Ratan Tata invested an undisclosed amount in e-ticketing portal Kyazoonga. The investment was made in his personal capacity. Other startups that have raised funding from Ratan Tata this year include MUrgency Inc., NestAway technologies, FirstCry, CashKaro, Tracxn, Dogspot, Lenskart, Teabox, Invictus Technology, SnapBizz, and Moglix.
Advertisements