Founded by Zarine Ahmad Bajaj and Himanshu Kumar, Findow, a fashion discovery application that launched in July 2016 announced that it has received an undisclosed amount of seed funding from investor Raj Singh Bhandal, Director at Next Media Works.

In a unique format, Findow helps shoppers across the country discover fashion by introducing them to brands, boutiques, retailers, designers and stylists. The company also assists patron brands with the sale of their pieces by giving shoppers a chance to purchase their products through the application, thereby acting as a virtual boutique as well.

Findow piloted its application through Android, iOS and their website and since then has received a whopping 2000 plus downloads from shoppers across Mumbai and Delhi. The startup has also received traction from the retailing communities spanning premium, high-street and luxury brands that include Gucci, Dior, Hermes, Ritu kumar, Manish Arora, Anju Modi and Rahul Mishra to name a few.

Mr. Raj Singh Bhandal, Director, Next Media Works says, “I have chosen to invest in Findow, as it is building a unique shopping experience for consumers. Targeting a relatively untapped market gap, Findow is connecting consumers to offline fashion brands around them by leveraging the exciting personalization capabilities of the mobile device. The potential market size for a venture like Findow is big. There is growing demand across the social strata for fashion with consumers becoming more aware and informed of brands from around the world.”

The amount that has been infused in the brand will be utilized to grow the brand in metros and key tier two cities where luxury shopping and fashion is seen to be growing at a faster pace. This fund will also be used to elevate Findow’s marketing and branding exercises so as to reach a wider audience.

To add to this, Zarine Bajaj, Co-Founder, Findow says, “We want to ensure that if a user wants to interact with a brand in any way, Findow is the only app they will ever have to use - be it deciding where to go, what to shop, getting Store information , easy purchases, discovering new brands.”

Himanshu Kumar, Co-Founder, Findow says, “As the use of fashion apps increases by the day, we will use the funds further to build our product further to help connect fashion brands and consumers; this in turn helps create great shopping experiences for our users. Furthermore, we are aiming to get more funding so as to better Findow’s technological offerings.”

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