CheersOye! founded by Ex-Yahoo Analytics Lead, Bhavna Lalchandani and ex-Zee Digital Marketing Expert Rahul Shrivastava in 2015, has closed its angel round for an undisclosed amount from a very influential set of HNI investors.

The startup is a simplified Social payments and Social gifting platform that allows users to pay via app for Instant Real Personalized Experiences or send the same to a friend’s mobile instantly via e-vouchers on SMS or Email and receive interesting gratifications in return.

The company focuses on sharing casual, spontaneous and fun social experiences such as dining, spa & salon, fitness, travel, entertainment, lifestyle experiences such as jewelry, designer wear, fashion,lifestyle, etc. However currently they are live with F&B, Spa&Salon and will be soon expanding to the other mentioned genres.

Users can send a beer, spa, facial, cheesecake, wine, dinner, doughnuts, pizza, lunch, breakfast, brunch, champagne, or movie vouchers, gift hampers, etc to a friend instantly on their phones and also earn cashbacks & freebies.

So if you decide to send a beer to your friend or just buy dinner for yourself using CheersOye! you can actually get a surprise foot spa or cheesecake or just some cash back as CheersOye! vouchers or any other treat via an e-voucher which can be redeemed at the Partner Merchants.

CheersOye! offers a convenient and instant way to deliver personalized experiences via e-vouchers on the mobile number of the recipient, who can then go to the respective merchants and redeem it, thus making a revolution in the traditional way of payments and gifting.

So how does it work? Well it's a pretty simple process.

Sender recommends a Personalized Treat/Experience and selects a Merchant.

Enters the recipient details and makes a payment for the voucher value via CheersOye web/mobile app.

Recipient receives e-voucher on the mobile phone/email id along with the voucher details as personal message/email.

Recipient showcases the original SMS/Email Voucher at the Merchant for redemption.

Once voucher is redeemed, recipient is updated immediately with an Email/SMS confirmation.

Merchants also get a real time update on the dashboard with the voucher and recipient details.

CheersOye! offers a win-win to its Customers as well as Partner Merchants.

Customer benefits include Convenience, Cashless transactions, Personalized Experiences & Treats, Instant Delivery, Freedom of Choice, Cash backs/Freebies for every transaction, Curated Offline & Online Merchants.

Merchant benefits include New Customer Acquisition, ROI Driven Model basis Pay per Performance, Cross promotions to the right target audience, Real-Time Voucher Tracking &Analytics, Self Serve Model.

Current Traction – CheersOye! has crossed 50K downloads within few months of launch with 35% repeat usage. They have tie-ups with 1000 partner Merchant outlets covering 50+localities in Mumbai covering across F&B, Spa & Salons and are soon expanding to other genres and cities within this quarter.

Some of the renowned brands in their portfolio include The Barking Deer, Intercontinental Long & Short, Ramada Palm Grove, Baskin Robbins, Krispy Kreme, Persian Darbar, Bombay Barbeque, Cream Centre, and Spas include Iosis, Enrich, Four Fountains, Envy Salon, Pep Salon, NuAyurveda Clinic and many more.

Future Plans:

  • Facilitate Billion Transactions across 20K+ MerchantsPan India via social payments and become a channel for a massive retail network of 20K+ Merchants Pan India for accepting customer payments via e-vouchers.

  • Self Serve Model for Merchants who can join the bandwagon in just one click.

  • Empower Social Spends –At Offline and Online Partner Merchants.

  • Loyalty and Reward platform - To become a centralized platform for Loyalty and Reward System including corporates, thus becoming a single platform for marketing to the right target customers for all the partner merchants.

  • Unified Analytics Platform offering in-depth Customer Analytics and Merchant Analytics.

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