Lendingkart Group today announced two senior-level appointments. It has brought on board former Amazon India and Dubai based Souq.com executive Vishal Chopra as Chief Revenue Officer and ex-PayU India VP-Products, Nihit Nirmal as its Senior VP- Products.

Vishal Chopra is a dynamic professional with vast experience in the field of business management. An MBA graduate from ISB Hyderabad, Vishal was the first hire for Amazon’s India team that launched Amazon.in and Junglee.com. He led a cross functional team at Amazon to launch media categories (Books, Movies, Music) and was also helming the third-party marketplace business for media categories. Prior to joining Lendingkart Group, Vishal was serving as the Regional Director for Souq.com, the largest e-commerce site in Arab world.

After the appointment Vishal Chopra, CRO, Lendingkart Group NBFC said, “Lendingkart Group NBFC has emerged as a leader in enabling financial assistance to SMEs and I am pleased to contribute to overall vision of the Group. In my new role, I will be looking at strengthening the existing revenue lines and introducing new lines of business. Marketing, sales operations and customer experience will also be some of my core focus areas to helm the company to its next phase of growth and expansion.”

Nihit Nirmal on the other hand comes with a rich FinTech experience. Before coming on board at Lendingkart Group, he was heading Product Management for PayUmoney, the flagship product of PayU India. Nihit was instrumental in making PayUmoney India’s largest payment solution provider for small merchants. At Lendingkart Group, he will drive the overall product strategy and will build products for massive adoption. His focus will also be on enabling zero human intervention as he believes this is the only way to scale and tap the true potential for India’s 50 million SMEs.

Nihit Nirmal, Senior VP-Products, Lendingkart Group said, “I firmly believe that tech driven SMEs will play a huge role in India’s next phase of growth. Lendingkart Group is a promising platform that is working towards making loans more accessible to this sector. My focus will be to help expand its horizons by building technology products that solve problems of capital accessibility for SMEs.”

At the announcement, Mr. Harshvardhan Lunia, Co-Founder and CEO, Lendingkart Technologies said, “We are delighted to announce these strategic appointments. Both Vishal and Nihit are seasoned professionals in their specific domains and we are certain that they will facilitate us as we expand to the next level of growth and envision a larger footprint. Their core expertise will help Lendingkart Group realize its vision with ease.”

With the recent appointments, Lendingkart Group aims to make massive leaps in enabling working capital loan assistance for the SME sector and plans to target 50 million SMEs in India efficiently.

Lendingkart Technologies is a fin-tech startup in the working capital space. It has developed technology tools based on big data analytics that facilitates lenders to evaluate borrowers’ credit worthiness. Aadri Infin Limited, a wholly owned subsidiary of Lendingkart Group, is a non-deposit taking NBFC, offering small business loans for SMEs in India. The Company aims to transform small business lending by providing easy access to credit for SMEs. Aadri Infin uses technology and analytics tools, analyzing thousands of data points from various data sources to assess the creditworthiness of small businesses rapidly and accurately. Lendingkart Group aims to make working capital finance available at the fingertips of entrepreneurs, so that they can focus on business instead of worrying about the gaps in their cash-flows. We are currently based in Ahmedabad, Bangalore and Mumbai, but have a service reach across India.

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