Faircent.com, Indian peer to peer lending platform catering to retail and business loans has raised USD 1.5 million funding from Brand Capital, the ad-for-equity investment arm of conglomerate, Bennett Coleman and Co (BCCL).

Commenting on the development, Mr. Rajat Gandhi, Founder and CEO said, “The investment proves and strengthens our brand conviction towards disrupting credit in India. Our association with Brand Capital would help us to accelerate our brand building efforts in order to reach more borrowers and lenders. More people need to be made aware of the alternate investment opportunity that we provide and this will help us take a step closer to provide easier and cheaper access to the credit market in India.”

Faircent is the only P2P lending marketplace to feature in Interbrands global list of Breakthrough Brands 2016. Gaining prominence as an alternative investment option, the P2P lending marketplace has gained traction from borrowers and lenders across India. Mohandas Pai’s Aarin Capital and JM Financial Products Ltd., a subsidiary of JM Financial Ltd have invested in the P2P lending marketplace earlier.

Commenced in 2014, Faircent is a pioneer in the Indian peer to peer lending market with over 6,000 and 26,000 registered lenders and borrowers respectively and has disbursed a total loan of Rs. 6.5 Cr. in just two years of its operations. Creditworthy borrowers and lenders are aggregated on the P2P lending marketplace. Faircent empowers the borrower by having a transparent rate discovery model and enables them to reduce interest rate through a unique reverse auction model.

The other players which are operating in this space include Lendenclub, Loancircle, Loanzen and i2iFunding. In May 2016, online peer-to-peer (P2P) lending platform i2ifunding had raised Rs 2 crore (around $300,000) from a group of angel investors.

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