Cuberoot Technologies, a preeminent data driven technology company, recently raised nearly $0.5 million from undisclosed investors. The funds will assist the organization to expand its business across the country and shall further be utilized in scaling up growth parameters such as expansion of technology team, enhancing product technology, investing in better infrastructure and strategic acquisitions.

Cuberoot is geared to launch its flagship product;  an Audience Management Platform also known as Cuberoot in the Indian market in the coming months, expanding to other cities in the upcoming months. Also, the company will be incorporating bases in Asia – Pacific market over the next 12-18 months. Such installations of sufficient funds will play a major role in the growth of the organization.

Atul Soni, Co-founder, Cuberoot Technologies said “It is a proud moment for the entire organization. Even before the official product launch our esteemed investors have shown extreme faith on us and decided to invest taking the early mover advantage. The funds will be invested in expansion and further developments of our technology offerings.” He further added, “We are moving towards our target at a great pace and have strategic plans to capture a substantial chunk of the digital advertising market by the end of fiscal year 2016 - 2017, accelerating the growth up to 300%. At Cuberoot Technologies, we are diligently working towards creating ground-breaking technological solution, ensuring that we maintain an edge in the industry and deliver disproportionate value to our advertisers and partners alike”

About Cuberoot Technologies:

Officially incorporated in April 2015 in Gurgaon, Cuberoot is an audience management platform that helps companies including brands, advertisers, agencies, publishers, etc. to leverage the power of their data to grow their business faster than before. It helps advertisers understand their audience better so that they can make the right business decisions about their marketing spends and reach out to the right customers in the best targeted manner.

Every company has access to a lot of data from different sources including CRM, Sales calls, Online leads, online and offline campaigns etc. Yet they don’t know how to truly act on all this data to make smarter decisions. Cuberoot’s state of the art big data analytics driven Audience Management Platform lets them combine all of this data in one place, overlay it with exhaustive and exclusive intelligent 2nd party data, and analyse this with advanced deep machine learning algorithms so that the right message / content / offer can be delivered to the right customer across every device and every channel possible.

The company aims to bring a paradigm shift in the way digital media is bought today i.e from placement based buying to audience buying.

Image Source: ShutterStock

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